Social Media Is About Engagement With A Purpose and How To Measure It
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
It means that you need to engage with a purpose or articulated goal. They measure conversions in Google Analytics using three techniques: traffic sources, advanced segments, and custom link tracking. Here’s the basic how-to for generating traffic reports and some beginner advice from Google Analytics Evangelist.
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