Social Media Is About Engagement With A Purpose and How To Measure It
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
But KD Paine has been saying this for years, and illustrating the ladder of engagement in terms of relationships using the slide above. It means that you need to engage with a purpose or articulated goal. Here’s the basic how-to for generating traffic reports and some beginner advice from Google Analytics Evangelist.
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