Social Media Is About Engagement With A Purpose and How To Measure It
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
It means that you need to engage with a purpose or articulated goal. That is you can look at total unique visitors by source, but if you cross-tab it by bounce rate (percentage of people who looked at one page and didn’t go to others on your site), you can determine which sources are giving you a better quality of traffic.
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