Social Media Is About Engagement With A Purpose and How To Measure It
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. It means that you need to engage with a purpose or articulated goal. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” What is a conversion?
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