The Importance of the Thank You: Creating an Attitude of Gratitude
NonProfit Hub
FEBRUARY 12, 2018
We need to foster an attitude of gratitude and create a culture of thanking our donors. To create an attitude of gratitude , consider the good ole’ fashioned 5Ws and an H: Who is involved in each step of the thank you process? But, to truly engage and retain donors, we need to do so much more!
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