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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

[Note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. Internally they can assist in managing performance at the departmental or affiliate-level using dashboards and benchmark progress over time.

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Benchmarks for Reaching and Connecting with Millennials

Tech Soup

Whenever I read studies or articles about "Millennial engagement" or "working with Millennials," I am slightly skeptical. So when I saw that The Millennial Impact released benchmarks. So when I saw that The Millennial Impact released benchmarks. How the Benchmarks Work. The Benefit of Benchmarks.

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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. Media organizations can use the data in articles and research projects.

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Benchmarks Extra: Correlations

NTEN

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

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A Closer Look at Nonprofit Technology Benchmarks: Tech Adoption Levels

NTEN

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. In this article, we're taking a closer look at what we mean by "Tech Adoption". You can download the complete report for free here.]

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Text donor love to boost your end-of-year giving

EveryAction

According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent. M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones.

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