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Nonprofit Organizational Culture Eats Big Data for Lunch

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2016

Predictive Analytics. Steve MacLaughlin is a Director of Analytics at Blackbaud and is considered an expert on the nonprofit sector. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University. Machine Learning. Natural Language Processing. Algorithms. Data Health.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

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