M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Benchmark Analytics Google Comparison 40

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4).

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Analytics Google Fundraising Track 52

TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

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Analytics Websites Nonprofit Attention 158

Nonprofit Tech for Good

MAY 14, 2023

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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Tools Grant Google Search 260

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!

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Websites Nonprofit Guidelines Phone 256

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? No problem.

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Analytics Statistics Google Demographics 223

sgEngage

AUGUST 23, 2023

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Assess website analytics.

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Websites Organization Tips Map 77

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

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Analytics Google Instruction Instructional 76

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. They know what aspects of their sites are the most popular and which ones are tripping up visitors. By using the absolute go-to tool for digesting feedback: Google Analytics. They know what products and services they want.

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WordPress Analytics Audience Google 100

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

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Analytics Data Tools Web 59

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. The Solution. GetLighthouse.io.

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Analytics Google Track Info 94

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

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Analytics Google Guide Stream 52

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

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Stats Analytics Track Google 252

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

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Analytics Google Track Data 90

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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University Analytics Google Grant 59

The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Can you make e-commerce on your website more like Amazon with its recommendations and use of purchasing?

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Generation Registration Associations Amazon 264

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. Predictive analytics help ensure that no potential donations are left on the table!

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Tools Fundraising Analytics Analysis 361

.orgSource

OCTOBER 31, 2023

Sponsored by Attendee Interactive Our website looks dated. A website redesign might feel daunting, but don’t let an unattractive site hold you back. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. But I’m not sure our AMS is up to the task.

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Sponsor Associations Law Hype 275

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

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Websites Organization Tips Map 75

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If your site is out of date, you’re missing out on valuable support from your visitors. Contact information.

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Websites Nonprofit Audience Mobile 115

The Nerdy NonProfit

JANUARY 22, 2019

Those pop-ups in the bottom corner of a website can be annoying. Although chatbots have become extremely popular on for-profit business sites, especially with millennial customers, nonprofit organizations have yet to adopt the technology. There are good reasons to put chatbots to work on your website. How it’s beneficial?

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Websites Nonprofit Interaction Site 130

sgEngage

JULY 13, 2021

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. Information Architecture (IA) is the structural design of a website. It’s the skeleton, or bones of the site that really holds it all together. Scalability.

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Websites Structure Template Design 102

Media Cause

NOVEMBER 29, 2023

Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. Cvent allows users to add code snippets to the site, but their text editor has a minor quirk—you can’t add <script> tags.

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Google Tag Analytics Script 59

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Added granular control.

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Analytics Google Phase Nonprofit 52

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended.

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Generation Websites Social Media Search 234

The MatrixFiles

DECEMBER 15, 2022

Refresh the most visited page on your website. Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Google is sunsetting Universal Analytics on July 1, 2023. People who use screen readers (e.g.,

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PDF Analytics Search Template 130

Neon CRM

NOVEMBER 30, 2023

Gone are the days when a nonprofit could put up any old website for their organization and check that task off their to-do list. As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one!

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Websites Practice Nonprofit Search 52

VisionLink

JULY 19, 2013

This week, I attended a wonderful Denver Tech4Good session on how nonprofits can make their websites more usable and easier to navigate. This is important because the more people are able to use your site, the more they will learn about your cause, donate, and give support. Want to get some ideas for testing your organization''s site?

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Websites Denver Test Nonprofit 185

.orgSource

JULY 25, 2023

Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. Continuous improvement—Once you’ve established SEO practices and procedures, AI tools can help you keep your site optimized for peak performance. Here’s a list of providers courtesy of Bard.

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Team Marketing Build Analysis 221

Byte Technology

MAY 14, 2021

Ideally, you will have already updated your website and have the Gutenberg plugin installed. We have experts who can handle issues regarding WordPress and the overall promotion of your website. After the installation of WordPress, there are a few set-up procedures for your site. Change site title, time zone, and tagline.

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WordPress Plugin Spam API 195

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

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Analytics Strategy Fundraising Benchmark 122

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Enable e-commerce.

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Analytics Google Digital Marketing 100

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. The biggest mistake in launching a website is the assumption that everything is working properly. Google Analytics Migration. Why should we make a checklist at all? (00:18)

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Site Map Google Test 52

Byte Technology

APRIL 20, 2017

Have you ever wondered if there was a way to gauge and chart your user’s behaviors while they’re on your WordPress website? Essentially, the tools and programs for creating a heat-map build an “overlay” of your various site’s pages, and areas that attract more activity appear “hotter” than sections that experience low activity.

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Map Interaction Tools Websites 100

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

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Twitter Practice Social Media Nonprofit 356