Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). You should be looking at monthly trends over time. If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. .

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Visitors are people who occasionally visit your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. But the stats. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Word Press users can use General Stats plugin. Cost (what!).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

(Word Press users can use General Stats plugin.). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. I think the more important metric here is RSS subscriber trends or what Kaushik called "off-site audience."

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