Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2007

" A long-delayed response to Beth Kanter's Screencasting Question " let alone get a detailed and informative answer to a screencasting question.! Yesterday, to my surprise I got a message from Udell saying he had answered the question. t apply to the screencast on Google Analytics for NTEN I???ve

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. High bandwidth version available here.

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Everyaction

JANUARY 16, 2018

Follow along, email us your questions , and let us know what you’d like to hear about! From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. If you have any questions or are interested in getting a demo, click here !

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Report Data Tools Stats 56

Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media.

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Metrics Social Media Media Social 77

Whole Whale

MAY 17, 2023

Maybe it’s an article about AI-powered predictive analytics, creative tool, text generator or perhaps it’s a new tool that promises to completely automate your donor management process. Start by asking questions. Your first thought might be, “Great, one more thing on my plate.” What does this tool do?

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Adopt Generation Picture Reflection 52

NTEN

JUNE 24, 2010

So when I log into Google Analytics, I never even glance at the dashboard, but instead dive straight into meaty 100-row reports. I have filled them with all different kinds of stats, from pageviews to visits to most-printed pages. I have taken my data from several analytics packages and CRM databases. The Epiphany.

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Report Stats Analytics Statistics 68

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. Kami Huyse notes, “You should also have an analytics program, like the free Google Analytics, installed on your website to determine where people are coming from and what they do when on your website.

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Measure Social Media Media Benchmark 101

Care2

APRIL 18, 2011

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# Great question. Postrank Analytics. You should be reviewing these stats at least once a month. What are some of your favorite low-cost tracking tools? ?.

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Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. I have not done this yet.

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

For years, I have been monitoring my mobile traffic numbers, asking myself that dreaded question – is it time to include mobile in my next site upgrade. Here’s what I learned: Don’t Panic, Check Your Google Stats : Ari Sahagun, web designer, suggested know your audience first. My blog passed the test!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. But sometimes, those stats don't really tell us anything. Twitter - to announce new blog posts, breaking news related to our work, and to ask supporters (followers) questions to get to know them better.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Start with the question, “what does success look like?” If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e. Report Out. board/staff meetings) and externally (i.e.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

a question asked by the Give and Take blog. Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. In the menatime, here's a few twitter stat tools from Brian Solis's awesome list.

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Donation Tanzania Organization Stats 50

Tech Soup

JULY 19, 2013

By now, you're probably all too familiar with the compelling stats of why you need to start going mobile: 91 percent of American adults own some kind of cell phone and 61 percent own a smartphone ( Pew Research Center's Internet & American Life Project ). Mobile Strategy 101.

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Mobile Resource Strategy Library 57

NTEN

JUNE 14, 2012

That’s just a taste to whet your appetite - we’ve got lots more stats you can use to measure your organization’s Facebook page in the full report, plus key recommendations to help you craft a cutting-edge social media program! Have questions about the Benchmarks Extra: Facebook report? Hope to see you then!

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Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

We started off with the question of why nonprofits must attention to mobile and integrate it into their communications tool box. Allyson Kapin shared some stats about the use of email on mobile devices. One thing I learned is that there is a bit of delay so you can’t announce the final results until everyone has texted.

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Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Have questions? Off we go.

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Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. An online webinar would allow an opportunity for a forum to feature the tools available, offer some fundraising best practices, and provide an opportunity for your fundraisers to ask questions.

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Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

I discovered that I had problem figuring out how many total feed subscribers and the trends over time because I had four feeds (three built into the typepad blogging platform) and another one in feedburner which offers the stats tracking feature. or gives them a polite apology and a 404 message).

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Bloomerang

AUGUST 29, 2023

These features include donor portals where fundraisers can view their stats, such as how much they’ve raised so far and who is giving to their pages. Those who say they don’t have any notable restrictions will move on to the next question, while those who say they do will be prompted to give additional information.

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Platform Donation Online Fundraising 63

Connection Cafe

AUGUST 1, 2017

During the webinar, we received a ton of questions regarding: When and how to start end of the year planning. So, with the influx of questions we received around preparing for end of year fundraising, I realized that these questions are probably on a lot of fundraisers’ minds these days. Great question. Danielle .

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FAQ Giving Fundraising Campaign 49

NTEN

NOVEMBER 3, 2010

And/or with Google analytics, form creation, registration or other tools? What usage stats do you need to track to measure results? The questions I asked were: What is working well for you? Step 4: Probe more deeply in phone conversations with semi-finalist ESPs, including some open-ended questions. With your list size?

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Service email Test Spam 59

NTEN

JANUARY 22, 2009

Users are more likely to download a full report after seeing a compelling stat or chart, than to wade through a long report in hopes of finding a useful statistical nugget. Check out their " Where Do You Fit " series, which asks users simple questions, and then visually shows where they fit statistically against the survey pool.

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Policy Data Content Share 36

Amy Sample Ward

APRIL 27, 2009

Analytics tools. Sarah - share by email because we are an online organization, can have a spreadsheet with stats and how they are growing, organization wide as well as campaigns, etc. Livingston - if you don’t have their email, call them, keep asking questions but it is labor intensive. The right metrics.

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Social Media Map Strategy Media 102

Connection Cafe

MARCH 24, 2021

Compare your virtual event stats from 2020 with previous in-person event stats to identify areas of improvement in your new virtual event strategy. You need to understand what works—and what doesn’t before you start reinventing. Identify tactics that are not profitable and move away from them. Use proposals as a planning tool.

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Strategy Fundraising eBook Stats 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. What do you do to facilitate it?

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Measure Tips Metrics Bookmarking 95

CauseVox

JUNE 1, 2021

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. It’s probably not a new term for you, but if you’re a little lost on where to start, here’s some guiding questions to consider: Specific – What do you want to accomplish?

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Websites Fundraising Site Create 52

Bloomerang

JULY 2, 2021

Send in your questions and comments, we love for these sessions to be interactive. So, as Steven said, if you have any questions, put them in the Q&A box. You can put them in the chat box as well, but we prefer Q&A, I prefer Q&A because it’s easier to track your questions. There is a chat box and a Q&A box.

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Virtual Communication Video Newsletter 114

3rd Sector Labs

MAY 4, 2015

Same goes for outcome measurement – you may use outcome stats for marketing purposes, but their primary purpose is program and/or contract management. But it begs a really important question – how do you know where your donor came from? Next, identify the exceptions to the status quo. What does it cost? Simple enough.

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NTEN

JUNE 3, 2010

Back on May 28, Beth Kanter asked a question on her Facebook page : Here at NTEN, we've been thinking about that a lot, too. One of the main stats we track to articulate the value of our social media presence is site traffic. I was poking around purposefully examining our Google Analytics, and took a look at our referring sites.

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Facebook Articulate Social Media Stats 76

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. Consider asking questions like, “What would you want the world to know?” or “what does our program mean to you?”

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Storytelling Impact Arts Nonprofit 81

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. But the stats. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Word Press users can use General Stats plugin. Cost (what!).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

And, the networking was good, but the best part was the opportunity to ask Jeremiah a few clarifying questions to his face! Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Source: Avinash Kaushik 's "Web Analytics An Hour A Day").

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Metrics Social Media Media ROI 56

NTEN

JULY 7, 2011

Since while all these fun new platforms come with their own super fun analytics and reporting pieces (i.e It’s the budget and stats geek in me, nothing I can do about it.). If you want more, feel free to reach out, post comments/questions, @ me, DM me, etc. Again, let Excel be your friend. Connections do not equal causality.

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Social Media Integration Media Social 75