Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. Measure program success, not just analytics.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Qgiv

NOVEMBER 30, 2021

Donor data analytics can help to identify fundraising prospects, as well as provide insight into the most effective fundraising methods and most favorable target markets. Analytics can be an extremely powerful tool for generating reports. Create your metrics: What will success look like to you? What about interns?

Database 52

Database Donor Fundraising Nonprofit 52

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

Gift 99

Gift Raise Guide Relationship 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

NOVEMBER 1, 2019

Industry Research & Trends . Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . Trends in Talent Management .

Trend 23

Trend Learning Industry Education 23

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Then, assess relevant metrics to see which types of content receive the most engagement.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Examples Media 189

Gyrus

NOVEMBER 3, 2016

Though it may not be the most attractive trend in the learning industry, there is something to be said about the wealth of information that is available to Learning Professionals across the board. When most people think about reporting in the Learning Industry, they think about ROI justification. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. There are some new third party analytic tools.

Social Media 113

Social Media Measure Action Media 113

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. Considering the data more broadly will help you track trends over time, determine the lifetime value of a member, identify overlapping behaviors, take action to invest more or less in your product offerings, and maximize your return on investment.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions. Page Views.

Social Media 99

Social Media Strategy Media Social 99

AccelEvents

JUNE 24, 2021

Event marketers who are nimble and can adapt to recent trends in digital transformation are the ones who will prevail and deliver the most value to their stakeholders. With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening skills and tools upgraded. What works used for future campaigns.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The conference hashtag became a top trending topic keyword on Twitter in Canada during the keynote! kanter : Spreadsheet aerobics – pick the right, select SM metrics and pay attention to only that #ncwk. Darren Barefoot gave an amazing session on social media ROI, including a demo of Google Analytics Apps.

Charity 91

Charity Conference Org Slides 91

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Often times when I sit down with a new or potential client, they lament about how they haven’t seen an ROI from social media in the past.

Social Media 52

Social Media Media Hints Social 52

CauseVox

DECEMBER 8, 2023

This evaluation isn’t just about numbers; it’s a vital step in determining your ROI , and helping you make informed decisions about repeating or refining strategies. Data and Analytics Tap into the power of data and analytics to segment and target your donors effectively.

Develop 71

Develop Calendar Nonprofit Retention 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well examine what can and cant be quantified as well as various metrics and analytics tools.

Social Media 28

Social Media Conference Advocacy Online 28

Givinga

DECEMBER 11, 2018

It’s a trend we’ve seen for some time now, with many companies adopting corporate responsibility (CR) or, more specifically, corporate social responsibility (CSR), initiatives early. Multiple platforms, complicated processes, and high funding and administration needs drastically lower employee participation and diminish your ROI.

Platform 45

Platform Philanthropy Business ROI 45

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. via Kevin Gamble (see larger here ). But the stats.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati Metrics 50

Gyrus

JULY 26, 2016

The future is bright and full of potential technical advancement, included somewhere within that progression is a small segment for Learning Management Systems and how they are already trending towards something completely different. In the Learning and Development world training has migrated from solely instructional and self-taught.

eLearning 66

eLearning Mobile eLearning Industry Training 66

ASU Lodestar Center

AUGUST 24, 2011

The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Start by looking at your website usage analytics (more info on this below). Virtual Trending. Budget: How much is this all going to cost? Evaluation: Measure outputs and outcomes.

Communication 93

Communication Effective Impact Benchmark 93

Care2

JUNE 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Other key metrics from the study include: The median average gift was $38 in Q1 2009.

Social Media 31

Social Media Advocacy Fundraising Online 31

Connection Cafe

MAY 13, 2009

On a website, you can see analytics and quantifiable email metrics that you can assess and know what’s been achieved to a certain extent. - (Natalie) These are all tactics in larger campaigns. The tools and points she covered included: Social Networks.

Tech 20

Tech Communication Tools Online 20