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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81
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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

Record and analyze key matching gift metrics. Match ratios. Record and analyze key matching gift metrics. Matching gift software comes with a lot of benefits to nonprofits, one of which is key data analytics. so that you can analyze trends and visualize growth over time. Qualifying types of employees.

Gift 52
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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Cost Per Impression (CPM).

Digital 111
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. The PTAT metric includes all the following activities that happen on your page over a one-week rolling period: Liking a page.

Practice 107
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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?"

Twitter 74
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Microsoft Ad Grants: An Overview for Your Nonprofit

Nonprofits Source

Is your digital marketing strategy taking full advantage of this trend? Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. These metrics are key indicators of your nonprofit’s success. Tip 4: Consult Microsoft’s Analytics Options.

Grant 97