Data quality is essential for organizations and membership associations. When you want to engage your members with personalized content and communications, or know who to target for renewals and offers, you need clean Salesforce data to make it happen.
All too often, data quality standards and governance are an afterthought when implementing Salesforce. But if those standards aren’t put in place or enforced, you’ll find that Salesforce’s automation and AI features don’t have the quality of data they need to be effective – and you’ll need to carry out data cleansing to get them back on track.