Connection Cafe

NOVEMBER 5, 2014

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results. Do we have good data to analyze?

Analytics 40

Analytics Data Analysis Culture 40

Byte Technology

NOVEMBER 5, 2015

To that end, Mobile for Good has provided an “estimate of how much time mobile and social media require” for successes to be measured in money earned, volunteers recruited and so on. Post up-to-date information, respond to comments and delve into analytics to see what’s working and what isn’t for a solid four hours each week.

Social Media 100

Social Media Profit Media Time 100

Nonprofit Tech for Good

APRIL 3, 2022

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Sort through organizational fundraising data to see if there are insights, trends, or patterns that could help.

Fundraising 347

Fundraising Mail Law Donation 347

NonProfit Hub

MAY 17, 2021

There was no thematic direction for this lineup other than to speak on a trending topic for nonprofit pros. ” Peter Ross | How to Measure the ROI of Your Marketing Strategies. Helpful insights on ADA Compliance, Google Analytics and organic SEO were also made clear and understandable through Peter’s segment. .

Causes 56

Causes Time ROI Influence 56

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Google Analytics – [link]. Watch for long-term trends, not just what is popular that week or month.

Tools 162

Tools Tech Map RSS 162

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Note: Only 4.5%

Digital 111

Digital Marketing Guide Chapter 111

CauseVox

JULY 31, 2023

Use measurable targets to track growth of your donor base and the level of engagement achieved. You can also engage with influencers or ambassadors to share your Giving Day and expand your reach or tap into new audiences. The beauty of CauseVox’s donation platform is that you can access data and analytics easily.

Giving 78

Giving Nonprofit Awareness Hosting 78

Care2

MAY 31, 2013

If you answered yes, it’s time to reassess your social media goals and how you measure success. And remember the best analytics is the human brain - meaning you are going to have to spend time analyzing and documenting metrics yourself. Focus on Influence. Social Networking Trends Web 2.0' Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Connection Cafe

MAY 5, 2015

The donorCentrics team within Target Analytics recently studied findings from the Giving USA Foundation, publisher of Giving USA reports, and key economic indicators to review which external factors have the highest correlation to, and may help predict, charitable giving. Wealth trends, as represented by the S&P 500 Index.

Impact 20

Impact Influence Fundraising Rate 20

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. The human brain is the best analytics tool.

Metrics 77

Metrics Social Media Media Social 77

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

Guide 108

Guide Fundraising Nonprofit Template 108

Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

Org 83

Org Raise Tools Help 83

Connection Cafe

DECEMBER 22, 2017

The challenge ahead is how to adapt and develop your fundraising practice based on the trends we can see now, and still be agile moving forwards. Many npENGAGE contributors shared about the ever-increasing role of big data and analytics this year. Here are just a few of the big ideas they shared in 2017: . The Truth is in the Numbers.

Lesson 34

Lesson Learning Fundraising Analytics 34

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The Facebook Insights tool lets you see trends Fan acquisition and subscription. This would be useful to help identify influencers. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Ensure your various digital properties work together to positively influence your brand perception and data collection goals.

Websites 57

Websites Strategy Change Management Digital 57

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

Arts 110

Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. You should be looking at monthly trends over time. It can also influence traffic. If not, why? If yes, why?

Metrics 81

Metrics Social Media Strategy RSS 81

NTEN

MARCH 3, 2011

Twitter Analyzer ( twitteranalyzer.com ) It is very important to think about your goals and how you’re going to measure success when diving into a new online venture, and listening is no different. There are many tools out there for measurement, but I like Twitter Analyzer, because of the breadth of statistics it provides and its ease of use.

Social Media 99

Social Media Tools Media Free 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Keep up with trending topics and conversations that happen in other communities. You will need website analytics set up to find out if the level of engagement on your website has increased. Find your influencers. To bind someone to do something. The number of pages per visit.

Websites 37

Websites Strategy Content Nonprofit 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Larry specializes in working with clients to increase their reach, access and influence through strategic, intentional networking.

Mobile 99

Mobile Conference Resource Social 99

Connection Cafe

FEBRUARY 25, 2020

It’s proven that having all your people’s hearts ‘all-in’ to the organization will be the greatest influence for your employees and bringing them in on your efforts will create a ripple effect across the company. Nearly half of the BBI respondents stated they don’t measure volunteering efforts (43%) or grantmaking (41%).

Report 27

Report Practice Social Companies 27

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The conference hashtag became a top trending topic keyword on Twitter in Canada during the keynote! Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? Social Media Measurement (from MyCharityConnects).

Charity 91

Charity Conference Org Slides 91

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

MAY 14, 2013

Where BI becomes more interesting is when we find ways to leverage data for proactive decision making and to influence organizational behavior to make an impact on revenue. CRM Emerging Trends Metrics & Measurement Planning Selection Analytics business intelligence fundraising strategy'

Business 35

Business Interview Test Blackbaud 35

Forum One

JULY 13, 2009

Analytics showed marked increases in donations when this simple rule was followed. They invested heavily in tracking and analyzing all of their traffic and trends, and estimate that due to the tweaks and modifications they made throughout the campaign, they raised $67 million more than they would have otherwise. ? Use the word ?please?

Campaign 51

Campaign Support Build Lesson 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Identifies influencers. I do a " by the numbers " summary, I look patterns and trends in the comments or visuals, and look at what other nonprofits are doing in the space. More on that later.

Story 72

Story Learning Organization Metrics 72

NTEN

OCTOBER 28, 2009

John Kelly and Ken Deutsch, Morningside Analytics. But what about equally important intangibles, such as increasing your organization's influence or shifting the public debate on your key issues? Morningside Analytics focuses on blogs, a publicly discoverable and vitally important component of social media. Defining the Network.

Social Media 92

Social Media Measure Influence Media 92

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Readership growth This means content consumption.

Measure 95

Measure Tips Metrics Bookmarking 95

Wild Apricot

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. And who may be able to influence those actors in their decision-making? The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. I will explore in more depth the analytics tools. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Develop an analytics strategy early in the process of bringing your app online. Keep in mind, app analytics are not a siloed resource. Let’s dive in.

Effective 52

Effective Marketing Press Review 52