Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. 2 – Make Your Website Shine.

Analytics 106

Analytics Tools Social New York City 106

Candid

JANUARY 30, 2023

But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process.

Nonprofit 119

Nonprofit Audience Library Research 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do?

Measure 96

Measure Social Media Media Social 96

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Nonprofit strategic planning FAQs What is strategic planning for nonprofits?

Examples 117

Examples Guide Model Nonprofit 117

CauseVox

JULY 31, 2023

Your nonprofit can use Giving Days throughout the year to rally individuals, businesses, and organizations to drive significant change in a short amount of time. Following these tips will ensure your nonprofit has a well thought out funding strategy and will get your audience prepped and excited to support your cause.

Giving 78

Giving Nonprofit Awareness Hosting 78

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A digital program is an advertising campaign from the business on behalf of your nonprofit. What is cause marketing? They’ll link to your donation form from the business’s social media or website.

Causes 52

Causes Marketing Impact Guide 52

Forum One

JULY 15, 2021

Whether you’re a membership-based organization that relies on annual fees or a nonprofit that relies on online giving, personalizing your digital marketing based on audience interests, location, giving history, etc., This includes: Email databases Website analytics CRM systems Online giving platforms. How will you measure success?

Personal 100

Personal Test Demographics Analytics 100

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Why Nonprofits Need A Digital Marketing Plan. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. How To Build A Nonprofit Digital Marketing Plan (That works). Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

Facebook 196

Facebook Change Tutorial Plugin 196

Tech Soup

NOVEMBER 9, 2012

This guest post was authored by Ritu Sharma, Social Media for Nonprofits co-founder and executive director. Under her leadership, the world’s only series dedicated to social media for social good has earned a 92-percent approval rating from more than 2,500 nonprofit leaders across the country. Then check out Simply Measured.

Analytics 58

Analytics Tools Social North America 58

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

NOVEMBER 5, 2014

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results. Do we have good data to analyze?

Analytics 40

Analytics Data Analysis Culture 40

Connection Cafe

APRIL 24, 2012

Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. But statistical measures are necessary to interpret the repeatability of the observed result. Author: Guest Blogger. SIGNIFICANT.

Analytics 38

Analytics Sample Statistics Test 38

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 351

Fundraising Mail Law Donation 351

NonProfit Hub

MAY 17, 2021

There was no thematic direction for this lineup other than to speak on a trending topic for nonprofit pros. ” Peter Ross | How to Measure the ROI of Your Marketing Strategies. Helpful insights on ADA Compliance, Google Analytics and organic SEO were also made clear and understandable through Peter’s segment. .

Causes 56

Causes Time ROI Influence 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. The audience consisted of data geeks, data scientists, and analytics professionals! p/QTToUNlZjr/.

Data 100

Data Change Boston Literacy 100

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends.

Metrics 52

Metrics Measure Web Convio 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Also, we use Google analytics to track where our website visitors are coming from and where they go after that. We tweak and readjust along the way.

Social Media 189

Social Media Foundation Examples Media 189

Connection Cafe

APRIL 18, 2017

But we also know that there is a science to donor segmentation and the use of analytics. The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause—analytics can help you determine which donors are more likely to give to your organization. How will you measure success?

Data 38

Data Donor Analytics Gift 38

Connection Cafe

JANUARY 4, 2018

Use analytics to make informed decisions. Fundraising will always rely on the art of relationship building, but the science of analytics can help you be more intentional in the relationships you’re cultivating. Embrace outcomes measurement. Donors have said time and again that seeing the impact of their gifts is important.

Analytics 32

Analytics Measure Retention Nonprofit 32

Forum One

JUNE 9, 2023

To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews. To do this, the dashboard provides city leaders and communities with an array of regularly updated data that is specific to neighborhood and/or city boundaries.

Award 71

Award Colorado Washington Wisconsin 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2016

Note from Beth: I was thrilled to be interviewed by Steve along with many other nonprofit data nerds, for his new book, Data Driven Nonprofits. He was kind enough to send me an advanced copy and it is definitely a must read. Why do other nonprofits extract a lot of value out of their information? Predictive Analytics.

Culture 50

Culture Data South Dakota Los Angeles 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. What is needed for nonprofit organizations to make this shift? What is the difference? In the end, it comes down to leadership.

Culture 115

Culture Data Measure Social Media 115

Byte Technology

NOVEMBER 5, 2015

Thankfully, the book Mobile for Good: A How-To Fundraising Guide for Nonprofits breaks down, in clear and concise terms, just how much time an organization should devote to building and managing a social media campaign. Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off.

Social Media 100

Social Media Profit Media Time 100

Media Cause

MARCH 4, 2022

On the most surface and performative level (thanks, social media influencers), it’s all about massages and candles. What does any of this have to do with my nonprofit? . aspects of our work because we’re so focused on what’s concrete and measurable: growth, visibility, program delivery. Clean eating and meditation. Science FTW.

Nonprofit 59

Nonprofit Team Goal Attention 59

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Google Analytics – [link]. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in!

Org 81

Org Raise Tools Help 81

The Modern Nonprofit

JUNE 27, 2023

Estimated Reading Time: 5 minutes Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023 As the mercury rises, so should your nonprofit’s impact! Outdoor Movie Night An outdoor movie night is a fun and engaging way to bring your community together while raising funds for your nonprofit.

Impact 52

Impact Ideas Fundraising Artist 52

sgEngage

SEPTEMBER 16, 2022

While most nonprofits aren’t gathering sticks to build a fire, survival does often depend on the small, unglamourous tasks of research, communication, and reporting to keep your funding streams alive. Generally, the relevance of internal controls to nonprofit programs had been limited at best.

Grant 78

Grant Management Award International 78

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use.

Action 75

Action Report Practice Fundraising 75

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Nonprofits Organizations This is Heather Mansfied’s Google + brand page.

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

sgEngage

MAY 12, 2023

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Consider developing high-quality content across the following platforms: Email.

Virtual 69

Virtual Build Stream Software 69

Connection Cafe

JULY 5, 2017

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” These terms have been so overused that they’ve lost their meaning, and I’ve found that many organizations still struggle to elevate their nonprofit websites to be more than just online brochures.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

MARCH 31, 2010

Shortly after my son was born, he was weighed and measured. This realization about event fundraising analytics was reinforced during recent conversations with Alan Cooke at Convio and Jeff Shuck at Event 360. Author: Emma Zolbrod. And so it began: A new life surrounded by numbers. How long did he sleep? How often did he eat?

Analytics 31

Analytics Fundraising Metrics Convio 31

Connection Cafe

MAY 5, 2015

The donorCentrics team within Target Analytics recently studied findings from the Giving USA Foundation, publisher of Giving USA reports, and key economic indicators to review which external factors have the highest correlation to, and may help predict, charitable giving. Population growth, and its impact on the pool of potential donors.

Impact 20

Impact Influence Fundraising Rate 20