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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. If it is not installed on your website, this tutorial provides set up instructions. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO.

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Tutorials and Webinars.

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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. This increased activity in a public channel is increasing search results on Google too.

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The Picture Show: The Best WordPress Themes for Video Ventures

Byte Technology

Most are free and many are easy to use for beginners, but don’t be afraid to call in some help from the WordPress experts if you’re unsure of how to install and launch them or if you need a tutorial on how to safely and efficiently administer the themes. Here are some stand-outs certainly worthy of further exploration.

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Help! My Nonprofit Needs A Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Google Lean Impact Measurement'

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