Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Where are the friction points? Does your AMS have an abandon report that tells you who started to convert but abandoned?

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The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

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Websites Analytics Podcast Map 272

Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. And here’s how to do just that.

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WordPress Analytics Audience Google 100

NetWits

APRIL 11, 2013

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Paid search traffic.

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views.

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Analytics Google Digital Marketing 100

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

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Websites Analytics Podcast Map 130

The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Google is sunsetting Universal Analytics on July 1, 2023.

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Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds.

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Grant Google Management Guide 52

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Search Grant Organization Voice 52

.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords.

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Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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Greater Giving

FEBRUARY 13, 2023

Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. With that funding, your organization can bid on relevant keywords used in Google Ads that promote your nonprofit.

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Grant Google Strategy Dallas 52

Connection Cafe

AUGUST 17, 2011

This post is the fifth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. When you think of search engines, you probably think of Google, but maybe not Google Analytics.

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TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

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M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. These are Google ads, Facebook advertising, and Google display network. These are Google ads, Facebook advertising, and Google display network. Don’t worry, it’s not that bad.

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NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! Another great tool is Google’s Webmaster tool.

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NonProfit Hub

JULY 17, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

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Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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Zen and the Art of Nonprofit Technology

APRIL 11, 2011

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. In the last month, 3,743 visits came from Google, and 43 came from Bing.

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Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. The post Create a Winning New Member Strategy in 3 Easy Steps appeared first on Association Analytics. One example of thought leadership is this blog!

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Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

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NetWits

APRIL 3, 2011

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.). This update was designed to weed content farms out of search results. The Panda update is said to have changed over 11% of Google’s search results. This advice is backed by Google.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. We’re getting into optional territory now.

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