Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Google Analytics – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

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Screencast Analytics Measure Web 50

Whole Whale

NOVEMBER 8, 2022

Although they are not an IRS requirement, compelling annual reports can sway potential donors and show current donors how their money is helping your organization to make an impact. Your annual report should communicate the success of your organization and its financials in a concise, visual way. Pencils of Promise.

Report 85

Report Template Org Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. I blogged about that here ).

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Screencast Analytics Web Guinea 50

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. But are these stats meaningful? Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Photo by NimagesDR. Can Twitter help your cause raise money?,

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Donation Tanzania Organization Stats 50

NTEN

JUNE 24, 2010

So when I log into Google Analytics, I never even glance at the dashboard, but instead dive straight into meaty 100-row reports. But organizations love their dashboard reports. I have filled them with all different kinds of stats, from pageviews to visits to most-printed pages. The Epiphany. Explain why, and don't guess.

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Report Stats Analytics Statistics 68

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Europe and Latin America. board/staff meetings) and externally (i.e.

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Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

I was able to scrounge some stats by using Tweetmeme and bit.ly We didn’t have a unique URL for Facebook, and we didn’t have Google Analytics tracking codes set up on the web version of the email. So, for the next email we sent out, I used trackable URLs from Google Analytics for both Facebook and Twitter.

Share 62

Share Stats Social Media Analytics 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

Dear Beth: I want to compile a report for my Executive Director about the impact of our online organizing strategies. When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. But sometimes, those stats don't really tell us anything.

Social Media 50

Social Media Advice Measure Strategy 50

Care2

DECEMBER 12, 2011

In our mobile, social, always on, multi-screen world it’s important to ensure that your for that your organization’s home on the web is robust, well designed, and well-built. Well organized - Ensure the site code is properly organized and commented so that it is understandable by any developer (especially style sheets).

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Websites Plugin Test Feeds 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Site Web RSS Build 50

Bloomerang

AUGUST 29, 2023

Many online fundraising platforms also make it easy for supporters to start fundraisers of their own to gather donations on behalf of your organization. That makes it easier to keep your data organized and immediately accessible. Report on fundraising data. Powerful peer-to-peer fundraising features. Various merchandise types.

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Platform Donation Online Fundraising 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Allyson Kapin shared some stats about the use of email on mobile devices. Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic. He also added that you need to demonstrate the usefulness.

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Integration Mobile Conference Strategy 97

Tech Soup

MAY 19, 2014

We just kicked off our free webinar series on how your organization can get up to speed on communicating with your audience through their mobile devices. Darian cites additional stats like 58 percent of smartphone users can’t go an hour without checking their phone, and 91 percent have it within arms reach 24/7. Mobile Apps.

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Mobile Impact Social Media Beginner 68

Connection Cafe

FEBRUARY 12, 2019

Multi-channel donors can be 212% more valuable for your organization than offline-only donors. 61% of organizations didn’t have a thank you/confirmation page after I signed up for email. It’s also the easiest way to run tests and experiments in something like Google Optimize (even I can do that). Not an organization.

Charity 28

Charity email Fundraising Offline 28

NonProfit Hub

NOVEMBER 29, 2016

When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. These and other stats showcase the fact that nonprofits will be more successful if they increase their mobile presence.

Marketing 28

Marketing Tools Plugin Nonprofit 28

NonProfit Hub

FEBRUARY 28, 2017

You can create, share and react by syncing things through your Google Drive, social media, location and more. Handy tips: LinkedIn for Nonprofits has so many resources for organizations. From there, take a look at your analytics and see what works for you. Helpful tools: Twitter analytics. If This Then That.

Social Media 28

Social Media Media Guide Social 28

Amy Sample Ward

APRIL 27, 2009

Analytics tools. ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Sarah - use google alerts and a page that we update with mentions. Here goes… Take aways: How to use listening. The right metrics.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

JANUARY 12, 2015

The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. Now here’s an impressive stat. Crack open Google Analytics. Reality for events: 20.2%

Mobile 20

Mobile Fundraising Ratio Registration 20

NTEN

JANUARY 22, 2009

Policy-oriented organizations have long produced dizzying amounts of statistical content. Smart organizations create and publish their data widely to other sites, widgets, social networks, and aggregation applications. So how can your organization tap into these tools and trends? Kurt Voelker, Forum One Communications.

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Policy Data Content Share 36

Have Fun - Do Good

SEPTEMBER 22, 2007

Corante , and other topics for The San Francisco Chronicle Magazine, Worthwhile , and The New York Times.

San Diego 40

San Diego San Francisco Technorati New York 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2007

Does your organization have a blog? Quantcast, Google Analytics, HitTail are what I use but eventually I end up relying on server log stat software like AWStats. My work colleagues don't really read blogs but they do get alerted if I write about something near and dear to their associates. Of course it would be.

Director 50

Director Profit Org California 50

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually. graphic/google-analytics/.

Analytics 71

Analytics Track Metrics Tools 71

NTEN

NOVEMBER 3, 2010

For most nonprofit organizations, bulk email -- email newsletters, action alerts or fundraising outreach -- is one of the most productive communications approaches there is. Here’s how to find the right ESP for your organization and to manage them to get the most from your bulk email campaigns. Now Back to Our Situation.

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Service email Test Spam 59

Connection Cafe

AUGUST 1, 2017

Some of the organizations I work with use #GivingTuesday as the launch of their year-end effort. Think about it from your constituent’s perspective—what is most important to them when considering making a gift to your organization? For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle .

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FAQ Giving Fundraising Campaign 49

Classy

JUNE 24, 2021

Social media platforms treat these interactions differently, and so should your organization. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. . Link clicks.

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Social Media Track Conversation Media 122

NTEN

JUNE 3, 2010

After nearly three years of monkeying around in Facebook in a not so very organized way -- does that sound familiar? -- we're finally able to say we've gotten close to a secret sauce. One of the main stats we track to articulate the value of our social media presence is site traffic. First, we had a Facebook Group.

Facebook 76

Facebook Articulate Social Media Stats 76

Care2

JULY 2, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 70

Social Media Track Media Tools 70

Bloomerang

JULY 2, 2021

Using your organization’s vision and your messaging. You want to stay true to your organization’s mission, values and vision. And that is how you get the results of them buying into your organization, buying into your message, wanting to donate. So I did a briefing of my own organization.

Virtual 114

Virtual Communication Video Newsletter 114

Bloomerang

APRIL 16, 2021

oops, no, I don’t want to share that one, I’ll share my Google slides. Advomatic builds and supports websites for nonprofits and also works with a lot of great organizations, some of whom are in the room. A lot of the work we do at Big Duck is about helping organizations articulate their voice. What is it?

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Build Video New York City Communication 121

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). Think Nielsen Ratings ).

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I think there will be different metrics for different strategies, organizations, and tools. Word Press users can use General Stats plugin.). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Audience Growth.

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Reflection Measure Technorati Metrics 50

Whole Whale

DECEMBER 9, 2023

The key with all of these ideas is to be human, and to look at your analytics to see what is working. Make sure to include your logo or website URL so it can be traced back to your organization. Set up a Google Drive folder or an email address that your staff knows they can send footage to. Fox Foundation.

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Social Media Ideas Media Social 98

Nonprofits Source

JULY 5, 2018

Content marketing and ranking on Google is a big part of my overall strategy to build the Nonprofits Source brand. Google Analytics is one of the most important tools in your arsenal as the platform feeds real-time data from your website into a user-friendly dashboard. Track Your Keyword Rankings. Measuring Page Performance.

Results 58

Results Digital Marketing Practice 58