GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Did he engage with a recent fundraising email? Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Click an online ad? as easy as possible for your invitees.
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