Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Flickr Photo by Yung Tsai. Measure program success, not just analytics. Analytics are just one indicator of success. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts. Don’t only look at social media analytics. Here are our crib notes.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Photo from Pro-Zak's Flickr Stream. As you know, I'm working on a screencast about Google Analytics and have been collecting real life nonprofit examples. Tell me a keyword search referral that you found in your analytics and how you improved your marketing, web site, or blog as a result?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. o Just gather, analyze, and act based on key performance indicators.

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Amy Sample Ward

MAY 11, 2012

It’s also true that many pro athletes are supported by extensive coaching staffs, sophisticated video recordings, and powerful analytic tools to help them understand what they did and how they might improve. Photo credit: Flickr rburtzel). Game day performance is what matters.

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Nonprofit Tech for Good

FEBRUARY 1, 2011

While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. We include everything from industry trends to fundraising numbers based on web analytics. Interaction (are people sharing our content?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Flickr Photo by Jek in the Box. We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. We launched the Zoetica Salon this week.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2009

Click to see larger image Flickr Photo By @briansolis and @jess3 Last October, Brian Solis created the definitive list of Twitter Tools , a handy list of Twitter helper applications by key categories. I noticed this a few months ago, when a few of us analytics geeks fooled around with creating a Twitter Monitoring and Analytic Tools Taxonomy.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2011

Flickr Photo by epsos.de. Eric Peterson calls out a discussion on “What the C-suite should know about analytics” from Kishore Swaminathan, Accenture’s chief scientist: “Data is a double-edged sword. I saw an interesting post from Eric Petersen called “ The Myth of Data-Driven Business &# by way of KD Paine’s blog.

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Tech Soup

JULY 15, 2013

Manchester, UK: Charity & non-profit analytics meetup: Dashboards. Image adapted from Happiness is an ice cream cone as big as my head , creative commons licensed on Flickr. Cambridge, UK: Timebanking and the use of social media for volunteering. Abidjan, Ivory Coast: Abidjan NetSquared Meetup Group Monthly Meetup.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Flickr Photo by Su Lin. These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 We know that the use of analytics in fundraising is not a new concept. ” A Fundraising Cliff? billion in revenue.

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NTEN

SEPTEMBER 14, 2010

Flickr: StrudelMonkey You know the MTV show, " Pimp My Ride ", where hip hop star Xzibit knocks on the door of one lucky lemon owner and takes their car to the shop for a team of tattooed men to gussy up? We kicked this off today with the Web Analytics Extravaganza series (#ntenanalytics) and so far, it's been a smashing success.

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NTEN

JUNE 28, 2012

flickr: adwriter Without year-end fundrasing campaigns to plan for (yet), and just after conference season, summer is usually the time when things slow down for all of us. If you're in the New York City area, Lunametrics is offering an in-person Seminar for Success on Google Analytics & Google AdWords July 23-27th.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Flickr Photo by Johnny Hall. In October, Facebook introduced new features on the analytics pages. It was a fantastic laboratory to explore the power of peer learning and the right mix. I’ve created my own deadlines for social media reports. Share successes and failures. Beth calls this the “try it and fix it” approach.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Flickr Photo by Powerbook Trance.   Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   Google Analytics is free - strategic importance and feature set.  Where are people going? 

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

As someone who loves to play with analytics, visuals, maps, and other geekery, I explored some of the tools and techniques to apply some of the big ideas about understanding social networks that are our book, The Networked Nonprofit. One problem is that it doesn’t analyze your network in real time.

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Amy Sample Ward

JANUARY 20, 2011

Remember – Even if you’re using google alerts and google analytics, you may not really be able to look at data over time in a critical way. —– Photo credit: richardjingram on Flickr. Metrics Tracking. >> >> Get this template!

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NTEN

APRIL 22, 2011

Flickr: gareth1953 As you know, this Spring has seen some new faces at NTEN – including mine! Speaking of Facebook , NTEN member and partner when it comes to all things analytical Idealware has put the focus on how organizations measure success (and failure) on Facebook. Well, don't fret! It's back now and here to stay.

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NTEN

MAY 18, 2011

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. And sooner or later, they won't use it at all.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Flickr Photo - Of Small Things. Our group was in agreement that analytics are the Ying to content’s Yang. Note from Beth: I missed out on the Olympics in London this year while I was traveling in Cambodia. While the world acclaimed sports event was taking place in London, the Gay Chorus Olympics was taking place in Denver.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2007

Source: Flickr. I'm am inspired to do something like this and incorporate the use of google analytics to get some qualitative data. In my workshop, I cover Web2.0 adoption strategies and often use this slide and talk abut low-risk experimentation. But, what the heck does that mean? Claim your Blog??? in Technorati. What happened?

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NTEN

JANUARY 14, 2009

Flickr Photo: zadro. Another newer company that has taken up the challenge is Morningside Analytics. P.S. - Check out these really cool 3D photos from Zadro on Flickr. Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. social media.

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NTEN

JULY 16, 2010

Flickr: Craving Creativity We're entering uncharted territory as a species, particularly in the United States. But an organization's dashboard is so much more than exporting a few PDFs and spreadsheets from your analytics and CRM programs. Americans consume 3.6 zettabytes of information every day.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. This FREE software works as an add-on template in Excel, allows you import data from Twitter, Flickr, YouTube, and Email and create social network analysis maps.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Flickr Photo by Roberto Ferrari - Creative Commons License Some Rights Reserved. We engage in multiple social networks, some that you probably also use: Twitter , Facebook , LinkedIn , YouTube , Flickr , Slideshare , our own blog , and a few other networks. So, I’m going to explore this theme over the coming weeks.

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Tech Soup

MAY 19, 2011

An effective nonprofit video can be as simple as a Flickr photo stream set to an audio track or a really great interview. Other methods of measuring viewership data include Google Analytics for videos posted on your organization's website and Facebook Insights for movies posted on your organization's Facebook fan page.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. Flickr - to host photos from events we have attended and hosted. For each of the social media tools you are using, you might want to set up your google analytics so you can track referral traffic.

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Have Fun - Do Good

OCTOBER 17, 2008

Odeo: Free [link] Copyright Free Music Podsafe Music Network.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. This should give you a reality check and avoid assuming that your audiences uses the same words as your staff or you. Or the Goolge Adwords Keyword tool.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon?

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Have Fun - Do Good

SEPTEMBER 18, 2008

Install web analytics tools like SiteMeter , StatCounter and Google Analytics. Flickr photo credit: Daily Traffic uploaded by Nam Nguyen. Interview people who have blogs or email lists, and will post a link to the interview. Have guest bloggers post on your blog Include videos in your posts. Write more of those!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Graphic in Flickr Source: Tara Hunt's post " Cross the Chasm " Chris Brogan sent me a link to the new NpowerNY/Squido Handout on Seth's Blog. Yep, google analytics is great. It's call org.2.0! It signals to me that we are beginning to cross the chasm in Web2.0 in nonprofit land. Or maybe not. Get Found on Technorati.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

Flickr Photo by Nielio. So far, she has not yet begun using any analytical tools to measure results and is tracking only the number of volunteers, though she said there are other signs that point to the success of the effort. “We Note from Beth: Innovation was the buzzword at the Nonprofit Technology Conference!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2007

She pushed me for some "analytical criticisms" because it for a class/grade and asked me not to diplomatic. Search on flickr using creative commons licensing. My twitter friend Durff asked for feedback on her slide show. I thought it was excellent and told her so. Did you have to use your own photos as part of the assignment?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Since I'm a visual person, I also use flickr as a documentation tool - I do a lot of screen shots with snagit and annotate. While some of the measurement concepts for social media remain the same as traditional Web analytics, there are some new ideas to embrace. A few points about social media metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2007

Flickr Photo by Villoks Many people around the world are supporting the Monks in Burma by wearing red t-shirts today or participating in vigils like this one in Cambodia outside the Burma embassy. The Google Analytics Blog announces to a series of excellent videos featuring Avinash Kaushik Dimdim has arrived. It isn't dumb dumb.

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