The Modern Nonprofit

AUGUST 1, 2023

You might already have a presence on social media platforms, like Facebook, which is a great starting point. Why Social Media Pages Alone Won’t Cut It A snazzy Facebook page might seem tempting with its easy setup and social sharing popularity. But the truth is, relying solely on Facebook can limit your potential.

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Online Nonprofit Social Media Websites 98

Whole Whale

JULY 7, 2023

Exploration : Twitter’s homepage allows users to view what’s trending and other topics they may be interested in. Hot Take Until better analytics come it will be hard to understand post reach and impact. On Twitter, users without the verified blue badge can post videos that are two minutes and 20 seconds long.

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Twitter Difference Profile Badge 105

.orgSource

SEPTEMBER 5, 2023

Understanding trends before they become essentials is key to staying on track. Or to create FAQs for each of your platforms based on trending inquiries. Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations.

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Trend Digital Gartner Virtual 221

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. Now what exactly does it mean when we talk about social SEO?

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Search Alternative Social Social Media 59

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. This is fine for identifying macro trends and user flows. Strong UI that allows exploration of the company network web behavior on the site.

Track 52

Track Software Donor API 52

Care2

APRIL 24, 2014

Earlier this year, Adobe released a Social Intelligence report based on consumer data from Adobe Social, Adobe Media Optimizer, and Adobe Analytics. The information from the study includes: 260 billion Facebook ad impressions. 226 billion Facebook post impressions. Facebook ad impressions are up 40% year-over-year.

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Facebook Adobe Social Network Aggregator 70

Nonprofit Tech for Good

APRIL 3, 2022

Facebook , Reddit , LinkedIn , and Twitter have great options. Help the organization get authorized for receiving donations on Facebook. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Law Mail Donation 347

Media Cause

OCTOBER 11, 2023

It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). Advanced Analytics (Beta) With this feature, TikTok gives you data about your account so that you can track your videos’ performance. What Is TikTok for Good?

Marketing 59

Marketing Fundraising Social Media Video 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Facebook Measure Change Images 131

Qgiv

JUNE 29, 2021

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! Facebook Payments and Charitable Giving Tools.

Social Media 89

Social Media Tools Media Create 89

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Revenue from Facebook fundraisers alone grew by 14% last year.

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Strategy Fundraising Social Media Nonprofit 273

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

Finally, via campaign URLs in Google Analytics, we saw that Twitter was the main driver of traffic (for May 9 – June 20). Describe the Google Analytics Charts – specifically the diagram where you have annotations. The Google Analytics chart looks at web traffic and trends between May 9 and June 20; the first phase of the campaign.

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Analytics Interview Story Phase 99

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. Between the hashtags, the Facebook groups, the online petitions, the blog posts, and the constant emails, there’s just an overwhelming amount of advocacy communication online today. The answer, of course, is “it depends.”

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Analytics Advocacy Chapter Environment 31

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Care2

NOVEMBER 2, 2011

Facebook has launched some great new features and analytics that are impacting nonprofits. To help nonprofits navigate these opportunities on Facebook, Care2 held a terrific webinar this week entitled Keeping up with Facebook’s Changes (and “Liking” it!) Click here to listen and view the webinar.

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Facebook Change Stats Slides 68

TechImpact

OCTOBER 1, 2013

Populating a profile with information from a web-based donation form, supporter survey, mobile app, Facebook’s open graph, and text message subscriptions or donations can help you build unique profiles and really understand your audience. Review analytics. Why are they a supporter?

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Profile Support Build Tips 188

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Metrics Benchmark Facebook Experiment 97

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Here, we outline the latest trends your nonprofit needs to know in the ever-evolving world of data privacy. If so, you’re not alone. What is Privacy-First Marketing?

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Marketing Plugin Track Policy 52

Nonprofit Tech for Good

JULY 14, 2014

Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. But it’s only a creative new media manager who keeps current with emerging trends in mobile and social media that can launch campaigns that stand out above all others. Creative Thinking. Good Writing Skills.

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Skills Management Media Social Media 279

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Different platforms have unique audiences and trends for you to use to your advantage. Use these 10 tips to kickstart your GivingTuesday prep!

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Template Retention Stream Social Media 98

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Facebook & Instagram These two social media platforms have a role at every funnel level. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

Whole Whale

SEPTEMBER 3, 2021

Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. The trend towards increased privacy is likely to stick. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

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email Marketing Test Mail 104

Nonprofits Source

OCTOBER 11, 2023

Social media trends and best practices change so often that it’s helpful to ground your approach in data and regularly reevaluate your social media presence as your supporter base grows and changes. For example, Getting Attention recommends leveraging Facebook challenges to encourage peer-to-peer fundraising on social media.

Social Media 52

Social Media Data Media Atlanta 52

sgEngage

MAY 27, 2021

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Once you’ve thoroughly analyzed your past campaign analytics, you can create a GivingTuesday strategy that inspires confidence in your team.

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Giving Retention Metrics Demographics 119

Care2

APRIL 26, 2011

It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology websites and blogs.

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Generation Twitter Facebook Websites 78

AccelEvents

FEBRUARY 10, 2021

The COVID-19 pandemic accelerated the slowly growing trend towards virtual and hybrid event environments. The emerging trends suggest combining things as much as possible – the content, the technologies used, the platform, etc., We’ve come a long way from using conference software and Facebook Live to reach an audience.

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Virtual Stream Audience Industry 98

Allegiance Group

APRIL 15, 2024

Were there any patterns or trends in their behaviors (e.g., Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Evaluate past fundraising and acquisition campaigns. Which strategies were most effective at attracting first-time donors?

Fund 52

Fund Donor Strategy Search 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

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Analytics Design Research Process 37

Byte Technology

APRIL 15, 2015

Google, along with Facebook, Twitter and the rest of the big boys on the Internet are intimately aware of the fact that more and more web searches and surfing are now being done on mobile devices rather than desktop or laptop computers. Secondly, see how much mobile traffic is arriving at your website by using Google Analytics.

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Search Mobile Websites Headline 100

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone.

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Track Twitter Analytics Metrics 65

NetWits

SEPTEMBER 28, 2012

If you feel so inclined shoot our a tweet or Facebook status update. npENGAGE’s covers … Analytics. Research & Trends. Make sure to head over and check it out. We’d love to hear your feedback. Event Fundraising. Fundraising. Integrated Marketing. Interactive. Nonprofit Management. Technology.

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Feeds Interaction RSS Blogger 130

Nonprofit Tech for Good

APRIL 27, 2023

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. The service provides analytics and easy integration with multiple third-party tools.

Digital 355

Digital Resource Tools Marketing 355

Achieve

JUNE 2, 2021

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. 14% of nonprofit emails are sent to spam folders and posts on social media websites like Facebook only reach 4% of supporters. direct mail campaigns. This guide will explore the.

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Mail Course Campaign Digital 94

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

JANUARY 27, 2022

LinkedIn Analytics with Shield AI tool for a personal profile. First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to.

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Profile Social Linkedin Audio 98

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

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Software Free Tools Adobe 88