sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 85

Tools Donor Fundraising Survey 85

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Qgiv

OCTOBER 21, 2021

The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. These same metrics are important to track during crises to effectively determine which indicators can signal alarm. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Email tools. Website traffic tool.

Communication 98

Communication Donor Data Guide 98

Candid

APRIL 13, 2021

If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. In addition, employing other analytics tools such as Google Analytics or Google Tag Manager gives you a full suite of information with which to hone your campaigns over time. Clicks and click-through rate (CTR).

Grant 98

Grant Google Problem Analytics 98

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

Personal 100

Personal Test Demographics Analytics 100

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Connection Cafe

MAY 9, 2013

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. How Do I Use Metrics with My Event? Key Numbers in Peer-to-Peer Fundraising.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Bloomerang

NOVEMBER 10, 2023

Evaluate external threats and opportunities. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

Gift 99

Gift Raise Guide Relationship 99

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Use a fundraising dashboard to visualize data analytics. Segment your email lists. Leverage social media engagement data.

Platform 52

Platform Donor Online Social Media 52

Whole Whale

SEPTEMBER 8, 2023

Evaluate telethons and phone banks – what makes people donate on the spot? Study email subject lines and opening sentences that motivate instant open rates. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Overall site visits.

Analytics 37

Analytics Design Research Process 37

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

Adwords 47

Adwords Evaluation Google Statistics 47

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Is the donor renewal rate low? 26. Inquire about affiliate marketing.

Fundraising 351

Fundraising Mail Law Donation 351

Qgiv

APRIL 9, 2024

Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy. Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

Connection Cafe

MARCH 3, 2020

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. Throughout the nonprofit world, more sophisticated CRMs , advanced analytics , and murmurs about the use of artificial intelligence in fundraising have given rise to a case of data fever in the do-good sector as well.

Goal 45

Goal Data Metrics Hype 45

Bloomerang

APRIL 12, 2022

This feature appears in each donor’s profile and rates their engagement from “cold” to “on fire!” Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. A generosity score also rates supporters from “cold” to “on fire!” Fundraising metrics. Generosity score.

Software 100

Software Management Donor Guide 100

Achieve

JANUARY 15, 2020

Feature Google Analytics tracking. Google Analytics allows you to view your site’s performance and understand where the traffic is coming from. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Provide SEO tools. Event comparison.

Associations 52

Associations Database Integration Software 52

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !)

Profile 93

Profile Software Nonprofit Donor 93

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. One way is by using mobile technology to monitor sleep patterns, heart rate, activity levels, and so on.

Data 115

Data Track Research Public 115

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Click Through Rate (CTR). Email Opt-In Rate. The best way to measure that growth is with Google Analytics. Cost Per Sales Qualified Lead. Cost Per Sale (CPS). Landing Page Conversions.

Digital 111

Digital Marketing Guide Chapter 111

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents.

Metrics 52

Metrics Rate Nonprofit Social Media 52

DNL OmniMedia

DECEMBER 13, 2021

Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. Bloomerang offers the following core features: An interactive dashboard that shows a nonprofit’s donor retention rate and suggestions to elevate it.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. New key metrics focused on customer engagement. ?

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation. Disaster work.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. That is they make decisions based on meaningful data, rather than solely by gut.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

JULY 9, 2015

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Step 1: Find the right suite of data analytics products and services! But is it just another buzzword? What does big data mean?

San Diego 20

San Diego Data Benefit Analytics 20

Achieve

JULY 2, 2019

When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. Once you’ve taken stock of all of your organizations social channels, evaluating your messaging strategy is a great next step. 416% Engagement Rate . for inspiration.

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. Performance: The account must maintain a 5% click-through rate each month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Ad Extensions.

Google 353

Google Grant Guide Nonprofit 353

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

MAY 20, 2015

Evaluate your event data from the past 3 years or so. Individual participant and team captain retention rates. Fundraising performance metrics. Their top line revenue growth over the past 3 years far exceeds the industry average growth rates. When we dug into the event metrics, an interesting picture emerged.

Benchmark 20

Benchmark eBook Registration Indiana 20

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. To evaluate your campaigns’ success and know where to spend your money next, it’s important that all these metrics sync in one place. In short, web analytics lets you see the whole picture.

Measure 52

Measure Fundraising Analytics Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site.

Adwords 69

Adwords Google Game Campaign 69

Connection Cafe

MAY 14, 2013

We also know that new donor acquisition rates across all nonprofit sectors are in consistent decline. Evaluate early and often what is working. CRM Emerging Trends Metrics & Measurement Planning Selection Analytics business intelligence fundraising strategy' Data tells a story. little bets”.

Business 35

Business Interview Test Blackbaud 35