Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media. You’ll even get real-time click stats! Create great content. The hard part is creating the great content. Google Analytics is free.

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Social Media Media Social Slides 251

Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. At a minimum, setting up a Google Analytics account and embedding your Google tracking ID on the backend of your website will capture site traffic data and provide you with reports and useful information so you can make educated decisions. Tell your impact story.

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Strategy Tips Nonprofit Conservancy 110

TechImpact

AUGUST 20, 2014

Whether it be a CRM , GoogleAnalytics , or a social media analytic tool like SproutSocial , measuring and understanding data is an essential part of contemporary business. While we have discussed the importance of your website content specifically to your fundraising efforts, it’s important to put emphasis on your technology, too.

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NetWits

JUNE 1, 2011

Register for our Peer-to-Peer Fundraising Newsletter and get a monthly dose of quality content. If the pictures (below – and looks closely) don’t convince you, Cisco’s latest stats on mobile growth certainly will. Looking for additional resources like this? It is obvious we are in the midst of a Mobile Migration.

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Mobile Fundraising Stats Newsletter 153

Byte Technology

JULY 11, 2017

For those who have always been curious about Google Analytics but thought the process of getting it installed on their site was too daunting, think again. Leveraging the use of comments makes it easier for site owners to engage with their visitors and provide the sort of content that draws attention.

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Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Whole Whale

NOVEMBER 8, 2022

We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling. There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. The annual report from 350.org

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

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Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Are people sharing your content with their friends and inspiring them to get involved with your organization? The human brain is the best analytics tool. Is it positive?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. High bandwidth version available here.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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The Fundraising Authority

MAY 8, 2021

Then you’ll need to apply (you can do this by answering a few questions and uploading a few basic stats). Do you have Google Analytics Installed? You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. Visit your site.

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Care2

APRIL 18, 2011

Postrank Analytics. For $9 a month, PostRank will measure how engaging your blog or web content is. Do your website visitors find your content compelling enough to comment on and share on social networks? Or is your content a total snore and leaves people feeling un-inspired? Do you know who they are?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2012

It was one of a few good free options in the early days of blogging. Shortly after Feedburner was acquired by Google in 207, there started to be complaints about the way it was managing the transition and handling subscriber stats.

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Care2

APRIL 26, 2011

For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology websites and blogs. Check out these stats where both companies used in-house analytics tools to measure results. clicks per engagement.

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Generation Twitter Facebook Websites 78

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page. Facebook Insights.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Allyson Kapin shared some stats about the use of email on mobile devices. Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic. Nonprofits need two things: engagement strategy and to think differently about content.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. In the end only one thing worked: small, “non-threatening&# pilots.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB.

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BoardAssist

FEBRUARY 16, 2016

Whether it be a CRM, GoogleAnalytics, or a social media analytic tool like SproutSocial, measuring and understanding data is an essential part of contemporary business. While we have discussed the importance of your website content specifically to your fundraising efforts, it’s important to put emphasis on your technology, too.

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Data Donor Philadelphia Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

For us, it took 2 weeks for me to figure out how to rig the code so that it worked in our content management system and pulled the right information when posting to Facebook and Twitter. I was able to scrounge some stats by using Tweetmeme and bit.ly Now, I was able to see stats in Google Analytics for each separate medium.

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Share Stats Social Media Analytics 62

Care2

DECEMBER 12, 2011

Double check redirects – If you have changed your domain name or the structure of your site significantly you’ll want to ensure that links to old content redirect properly for popular content throughout the site. Set up scheduled backups your web host or from within your Content Management system.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Reader Growth : This is content consumption. Feedburner doesn't provide those.

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.”

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Metrics Facebook People Change 129

NTEN

JUNE 14, 2012

On any given day, the 37 nonprofits involved in this study reached an average of 197 unique users per 1,000 fan page users, meaning 197 people – fans or not – came across content associated with the nonprofit’s page. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

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NTEN

JANUARY 22, 2009

Policy-oriented organizations have long produced dizzying amounts of statistical content. Users are more likely to download a full report after seeing a compelling stat or chart, than to wade through a long report in hopes of finding a useful statistical nugget. Kurt Voelker, Forum One Communications. Don't let your data fall victim!

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Tech Soup

MAY 19, 2014

Darian cites additional stats like 58 percent of smartphone users can’t go an hour without checking their phone, and 91 percent have it within arms reach 24/7. Darian’s tips for effective social media outreach are: Ensure Content is Easily Shareable via Mobile. Use Google Analytics Mobile Performance Report.

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NonProfit Hub

FEBRUARY 28, 2017

Carve out a chunk of time during your week to find content to share, then schedule it right on the platform. Start out by exploring the feature; get a feel for how it works, read up on blogs and find some content to share on social media. From there, take a look at your analytics and see what works for you. If This Then That.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Be sure to read the user agreement first and understand that are giving away the rights to your content and that you're decreasing the change of being discovered by remixing. Yep, google analytics is great. You also might to check out some widgets that combine social networking with stats like mybloglog.com. Tap the Blogs.

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NonProfit Hub

NOVEMBER 29, 2016

These and other stats showcase the fact that nonprofits will be more successful if they increase their mobile presence. A major time-saver for whoever manages your organization’s social media content. Access important analytics about your app’s performance. Facebook for Nonprofits. Load podcasts to be played from your app.

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NTEN

JULY 14, 2011

Even if you're using a content management system like WordPress or Drupal, by incorporating APIs, you can further enhance built in app-like functionality to create a highly customized experience. A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location. What are APIs?

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Connection Cafe

FEBRUARY 12, 2019

There are some creative ways you can capture more emails — like creating a content offer and using Facebook ads to drive focused and specific traffic there — but one of the easiest things that ALL organizations can do is just simply be clearer with why someone should sign up and what they get when they do.

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Have Fun - Do Good

OCTOBER 17, 2008

TOOLS AND RESOURCES Places to find reviews of tools and training TechSoup [link] Idealware [link] Aspiration [link] CompassPoint [link] NTEN [link] Web Site Hosting Electric Embers [link] Pair Networks [link] Thinkhost [link] Domain name registration MyDomain [link] Register.com [link] Network Solutions [link] CMS (Content Management System) Drupal (..)

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

Unique Blog Readers (content consumption ??? I discovered that I had problem figuring out how many total feed subscribers and the trends over time because I had four feeds (three built into the typepad blogging platform) and another one in feedburner which offers the stats tracking feature. Unique Visitors & Feed Subscribers).

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