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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

In today’s data-driven world, having knowledge of analytics and data is a must. As an association professional, it’s more important than ever to stay ahead of the curve when it comes to understanding how to leverage the insights that data provides.

Analytics 321
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. You can glean a lot of insights about your members once you get your association on board with engagement analytics. Keep things recent to get the most accurate data. Let’s get started!

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 Conversion?

Track 256
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Your Data Is Talking: What’s It Saying about Your Next Piece of Content?

Association Analytics

The post Your Data Is Talking: What’s It Saying about Your Next Piece of Content? appeared first on Association Analytics.

Content 169