Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

Slideshare how do i say it with charts from Beth Kanter. What I always love about peer learning approaches is that we slow down, take it in small steps, and begin to build good practices. What I always love about peer learning approaches is that we slow down, take it in small steps, and begin to build good practices.

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Social Media Metrics Media Measure 112

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

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Report Data Donor Metrics 123

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” A Few Good Web Analytics Tools.

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Analytics Data Analysis Chart 65

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Identify prospective major donors based on wealth and engagement metrics. Use your CRM to develop a report template to measure your program’s impact.

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Gift Raise Guide Relationship 99

Nimble AMS

JANUARY 20, 2022

They’re also ideal channels to deliver what the study shows are top benefits for members (see chart in tip number 1 above), including industry news and information, training, certifications, and networking. Loyalty metrics also remain strong, and younger and more diverse m embers are increasing their engagement. . For example.

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Associations Studies Trend Data 78

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Student 135

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose. I think the focus on analytics software distracts many people away from thinking about outcomes. Click to See Larger Version.

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Measure Learning Metrics Social Media 103

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance.

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Lesson Fundraising Digital Test 59

Bloomerang

JULY 6, 2023

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics. How often should you develop a standard nonprofit strategic plan?

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Examples Guide Model Nonprofit 117

Everyaction

JANUARY 16, 2018

Now you can obviously take your numbers and create charts and graphs on your own. Users are automatically equipped with default “Analytics Dashboards” that include pre-built (and beautiful) charts and graphs on deliverability stats, online activity numbers, organizing metrics, email performance and more!

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Report Data Tools Stats 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. With free web analytics tools like Google Analytics, tracking who followed your link from your Facebook page is one of the most measurable goals included in this survey.

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Facebook Research Advocacy Analytics 123

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2011

Eric Peterson calls out a discussion on “What the C-suite should know about analytics” from Kishore Swaminathan, Accenture’s chief scientist: “Data is a double-edged sword. That the nonprofit doesn’t just look at the pretty charts and graphics as if it they tea leaves, but brings multiple lens to understanding how to apply the data.

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Data Chart Chapter Flickr 99

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

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Org Raise Tools Help 81

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What does the visual look like? This past week, my Facebook insights chart of reach and engagement looked like a pregnant woman lying on her back or maybe a wide and steep mountain. What’s going on here?

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Audience Social Media Content Media 107

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

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Tools Tech Map RSS 162

Connection Cafe

APRIL 2, 2018

Data and analytics can play a big role in improving nonprofit strategy. What charts or slides did the group focus on? Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. This was their “Testing Whiteboard.”

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Data Help Analytics Test 31

Connection Cafe

JUNE 21, 2011

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. These are probably internal users.

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Analytics Google Language Picture 30

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Get the report and read it. It points to some great momentum in online giving. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Nonprofits Source

JUNE 22, 2017

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Once you select the Channels tab it will bring up a chart showing your organic traffic: Selecting the Landing Page dimension will filter data to show individual page performance.

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Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Author: Jordan Viator.

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ROI Social Media Measure Jordan 36

Connection Cafe

DECEMBER 17, 2014

If not, do we need to do an analytics or wealth screening to find additional capable and inclined prospects to qualify and cultivate? Nonprofit Technology analysis campaign fundraising Major Giving metrics prospect management prospecting reporting' This will provide insights necessary for future campaigns and program initiatives.

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Rate System Management Analysis 35

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. Lowered Expenses.

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Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

We have realized that without a large budget and stringent privacy restrictions regarding Google analytics, it will take us more time to accomplish the final steps. This can be done by writing out all your goals/audiences on whiteboard or flip chart and having folks vote with sticky dots. The one with the most money wins.

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Measure Social Media Media Social 96

Bloomerang

MARCH 4, 2024

Utilizing infographics, charts, and other visual tools can help break down your nonprofit’s achievements and impact into digestible bits. The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial.

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Report Tools Storytelling Fundraising 94

Michael Stein's Non-profit Technology Blog

JULY 13, 2008

Clicking on their name of the amount that they've donated yields a graphical chart containing the people that they've recruited and/or recent donations that they've made. When an application donates via the Cause, it's very simple for everyone to see how much was donated: just visit the Cause and scroll down to the "Hall of Fame".

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Conservancy Facebook Experiment Build 49

Cloud 4 Good

MARCH 18, 2021

There are a few different types of reporting options within Salesforce, ranging from pre-defined standard reports to tools that provide business intelligence analytics to reveal giving trends, identify donor opportunities, and campaign goal measurements.

Action 52

Action Data Create Student 52

sgEngage

JUNE 23, 2022

Innovations in analytics tools have come a long way. Follow up regularly with photos, charts, and thank-you notes from those who have benefited from your organization’s social good assistance. Even small nonprofits can prioritize their most likely prospects based on wealth, demographics, philanthropic history, and behavior.

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Gift Program Build Fundraising 81

Cloud 4 Good

JUNE 7, 2022

This collection point may serve as a system of record, a source for analytics strategy, a repository of otherwise irreconcilable data structures, as a historical archive, or innumerable other business functions. Higher Education Data Warehousing Use Cases. This line of thinking also applies to direct mail campaigns and large email blasts.

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Education Roles Data Strategy 84

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. Quantitative is counting or the numbers — all those pretty charts and graphics. The problem is that data everywhere! One place to look).

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Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Their categories were based on whether or not the respondent was using a specific measurement tool like Facebook Insights or Google Analytics. As measurement guru KD Paine says, you need the right measurement tool for the job – identify SMART objectives , pick metrics , and then your tool. Less is more. .

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Measure Organization Metrics Analytics 96

Achieve

OCTOBER 1, 2017

It included a letter, gift form and a stapled two-page report with metrics and numerical results of their programs over the last five years. We’re talking full-color charts and graphs. I know what some of you are thinking: But Heather, what about analytical thinkers and number crunchers? No narrative. They are donors, too.

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Mail Fundraising Chart Picture 52

DipJar

JUNE 8, 2021

AI for fundraising works by identifying deep patterns in your historical engagement and fundraising data and then training predictive models to chart likely outcomes in the future. Today, surface-level metrics simply don’t go far enough to give donors the more intuitive, personalized interactions that they’ve come to expect.

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Data Tips Fundraising Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. via Kevin Gamble (see larger here ). But the stats.

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Measure Social Media Tools Technorati 50

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. In fact, 33% of donors say clear visuals like charts and images would increase their likelihood to donate.

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Storytelling Impact Arts Nonprofit 81