Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. When I do not awaken to a song running through my head, I attribute that to my brain watching over me by not allowing The Joker to slip into my subconscious.

Giving 21

Giving Analysis Gift Analytics 21

.orgSource

NOVEMBER 28, 2023

ANNs are inspired by the structure and function of the human brain. That makes understanding current and emerging trends critical. I advise all my clients to invest in state-of-the-art analytic platforms and use them throughout their organizations to aid in developing strategy and exploring challenges.

Language 221

Language Knowledge Problem System 221

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I have a hypertext brain. If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

APRIL 19, 2019

If the donor retention trend continues, we’ll eventually end up with donor retention rates under 20%. First, believe deeply – in your heart and then in your brain – that donors matter. This blog post was originally published in 2014, but has been updated to reflect the most updated charitable giving data and trends.

Retention 37

Retention Donor Change Blackbaud 37

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Gathering data from existing constituent surveys, web analytics, existing donor databases.

Content 37

Content Communication Marketing Strategy 37

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At If you're using Goolge Analytics goals, you've already thought through some of this. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Gathering data from existing constituent surveys, web analytics, existing donor databases.

Content 30

Content Communication Marketing Strategy 30

Achieve

DECEMBER 16, 2014

I’ve also noted a growing trend of organizations tossing my name around as if it were a magic incantation. You are appealing to the analytical side of my brain and ignoring the side where my compassion and empathy are located. Some of that impatience has to do with all the numbers and statistics I’m asked to process.

Fundraising 40

Fundraising Language Gift Statistics 40

Connection Cafe

JULY 27, 2015

Reading through 400+ session proposals made my brain hurt, but at the same time pumped me up. You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results.

Registration 20

Registration Proposal Social Media Conference 20

Connection Cafe

JANUARY 6, 2014

If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%. First, believe deeply – in your heart and then in your brain – that donors matter. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. That’s shocking (and pretty scary).

Retention 55

Retention Donor Change eBook 55

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Pattern Analysis You'll want to be look for patterns and trends. Your tools are social bookmarking and the excel spreadsheet and, of course, your brain. The key value is if you have the volume that requires analytics and if the tool can support your work flow. This requires stepping back. Using Delicious to Bookmark mentions.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

But it is always a good exercise to make your brain think in a different way. Above all you must pick the right metrics to measure what your doing and look for trends that can tell you what works and what doesn't. Google Analytics. Here's how I've documented all the social media fundraising campaigns: Objective and Audience.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

DECEMBER 10, 2020

Fish in Your Own Pond: Combining Analytics and Stewardship to Engage More Donors. Laprade emphasized the use of analytics to tap these opportunities, saying that “donors speak to us through the data”. What can that data tell us? It can tell us how engaged a donor is, and what motivates their giving behaviour. See” you next year!

Lesson 29

Lesson Canada Charity Gift 29

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Here's a brain dump of some key points.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. Right now we send a daily email to our executive team pointing out the campaigns started and funds raised the day before, as well as our progress towards the goal trended against last years campaign.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

.orgSource

SEPTEMBER 10, 2023

A CEO focused on analytics, AI, and automation isn’t going to pair well with a group of analog thinkers. Unfortunately, a board that is out-of-step with current business trends is like a carbon monoxide leak—a silent problem that can easily be fatal. Insights into digital marketing, social media engagement, and data analytics.

Associations 221

Associations Leadership Attitude Demographics 221

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Three Guesses , Claire Axelrad tries to make sense of the downward trend and offer up some guidance as to how nonprofits can begin responding. Tell stories.

Story 54

Story Nonprofit Social Media Content 54