Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. in this milieu. billion emails.

Time 33

Time Fundraising Benchmark Trend 33

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. You will see common trends that you can address. Email raises money.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. You will see common trends that you can address. Email raises money.

email 70

email Advocacy Social Network Social Media 70

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. But how do you translate commercial trends to the impact space, and how do you actually get it done in a complex organization with entrenched ways of doing business? Enter the service blueprint!

Colorado 46

Colorado Audience Digital Denver 46

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index.

Web 117

Web San Francisco Bookmarking Search 117

NTEN

SEPTEMBER 24, 2009

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Fundraising 21

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. Pay attention to this trend and start reviewing your email content with an eye for length. Lacking Analytics. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like.

email 212

email Profit Registration Review 212

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. This is definitely an “ask” worth making!

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Tech Soup

MAY 7, 2013

I posted some nonprofit technology trends and news late last month, but found some late breaking nptech news items I wanted to add. NPTech Online Fundraising Trends. The annual 2013 eNonprofit Benchmark Study by NTEN and M+R Strategic Services is now out. It lets you look up your medications and find them at a reduced cost.

Phone 48

Phone News Technology Free 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. Important benchmark in your field. Also talks about off-site analytics -- services like Alexa, Compete, and Quanitcast.

Public 50

Public Metrics ROI Chapter 50

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) In no particular order.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Achieve

OCTOBER 1, 2017

This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. I want to observe trends and benchmark what’s happening in the annual fund space. In mail purgatory. And it’s not mail that I know I won’t act on – those go in the “circular file.”.

Mail 52

Mail Fundraising Chart Picture 52

Care2

DECEMBER 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Fundraising Online 28

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. The silver lining of what (at first glance) seems like a very negative trend is that nonprofits have lots of room to make a positive impression on new donors.

Donor 52

Donor Management Guide Retention 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Is it trending in any direction?

Metrics 36

Metrics Attention Online Fundraising 36

Care2

JUNE 21, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Conference Advocacy Online 28

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Virtual Trending. Keep reading.

Communication 93

Communication Effective Impact Benchmark 93

Tech Soup

APRIL 23, 2013

It's time to catch up on some of the nonprofit technology trends and news once again. I invite you to have a look at my list of 2013 forecasts on nonprofit technology trends with its handy new infographic so you can see how right (or wrong) I am about this year's tech trends for the sector. Here's the latest.

News 40

News Technology Romania Paypal 40

Care2

JULY 2, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 70

Social Media Track Media Tools 70

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 38

Analytics Google Track Social Media 38

Connection Cafe

MARCH 23, 2015

Each of these panelists is at the forefront of fundraising in different ways, so their discussion should unearth some exciting trends and ideas that anyone can put to use. Analytics: A Journey of Change. Analytics can be a daunting topic, even for organizations that are already using the data to steer fundraising strategies.

Analytics 20

Analytics Storytelling Conference Philanthropy 20

Care2

APRIL 2, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Was it successful?

Adwords 51

Adwords Google Social Media Advocacy 51

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Three Guesses , Claire Axelrad tries to make sense of the downward trend and offer up some guidance as to how nonprofits can begin responding.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All great questions! Comment below!

Social Media 76

Social Media Online Media Communication 76

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Fundraising Online 31