Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. Growing your mailing list. 2) It doesn’t display well on phones or tablets.

Websites 250

Websites Nonprofit Guidelines Phone 250

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". We at NTEN spend a lot of time comparing our numbers to the benchmarks as we try to figure out what works best.

Benchmark 64

Benchmark NTC Studies NTEN 64

TechImpact

MAY 12, 2014

Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Typically more than 25% of email is read on a smartphone, on average it is 31% for us.

Statistics 168

Statistics Mobile Marketing India 168

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Connection Cafe

SEPTEMBER 2, 2015

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions. Smart Software. And these are only the beginning!

Analytics 20

Analytics Software Statistics Data 20

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use. What next steps can you take to communicate more effectively by email, postal mail, and online?

Action 77

Action Report Practice Fundraising 77

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S. Target Analytics studies donors and fundraising data.

Gift 35

Gift Strategy Benchmark Arts 35

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Conducting a comprehensive landscape analysis: undergoing a full technical ecosystem, communications, and analytics audit to understand the state of play. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Check out these resources: 2017 Luminate Online Benchmark Report. great earned media work, cause marketing or activity by social influencers.

Time 33

Time Fundraising Benchmark Trend 33

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. One great way to keep track of these elements without getting bogged down in all of the data in a web analytics tool is to set goals around online Key Performance Indicators (KPIs).

Benchmark 42

Benchmark Metrics Analytics Track 42

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index.

Web 117

Web San Francisco Bookmarking Search 117

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. They have deemed email a dying communications channel, which is absurd.

email 75

email Advocacy Social Network Social Media 75

NTEN

SEPTEMBER 24, 2009

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. They have deemed email a dying communications channel, which is absurd.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. Lacking Analytics. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Would you be happy with a return of.30 With 10,000 people in your email list you’d make $3,000.00

email 212

email Profit Registration Review 212

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

DNL OmniMedia

DECEMBER 13, 2021

Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns. Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. This is definitely an “ask” worth making!

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

APRIL 6, 2020

According to research : An average organization with a database of 50,000 records could be wasting up to $3,200 per mailing due to inaccurate addresses and deceased records. If you have the bandwidth, establish benchmarks and guidelines for ongoing portfolio and pipeline management. Use data to make decisions. Can’t do it yourself?

Activities 47

Activities Active Activism Develop 47

Connection Cafe

JUNE 2, 2014

Two things happen to donors: they get dropped into your organizations direct mail program or do nothing. Most donors are not repeat contributors to an event– according to Target Analytics donorCentric events benchmarking group only 15% of peer to peer donor are retained year over year. Neither option yields great results.

Donor 38

Donor Fundraising Analytics Fund 38

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

As someone who loves to play with analytics, visuals, maps, and other geekery, I explored some of the tools and techniques to apply some of the big ideas about understanding social networks that are our book, The Networked Nonprofit. The definition of links or how you’re connected is defined however you want in social network analysis.

Analysis 104

Analysis Social Network Social Media Network 104

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Strange News. NPTech Online Fundraising Trends.

Phone 48

Phone News Technology Free 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. Important benchmark in your field. Also talks about off-site analytics -- services like Alexa, Compete, and Quanitcast.

Public 50

Public Metrics ROI Chapter 50

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Achieve

OCTOBER 1, 2017

This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. I want to observe trends and benchmark what’s happening in the annual fund space. In mail purgatory. Mail purgatory is that pile that ends up being “I’ll deal with this when I have time.”

Mail 52

Mail Fundraising Chart Picture 52

Connection Cafe

JUNE 26, 2018

With cost-effective tools like SurveyMonkey and Google Forms, the only reason to use mail-in survey is if it’s best suited to your target audience (e.g., Works well on all web browsers (you can use your Google Analytics to see the most common web browsers used by your online audiences) . older donors). From there, the sky’s the limit.

Survey 29

Survey Donor Effective Audience 29

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) In no particular order.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

DECEMBER 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Fundraising Online 28