Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Is this a meaningless set of data or useful? I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75

Action Report Practice Fundraising 75

sgEngage

JUNE 25, 2021

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. But in a survey, we found that 87% of fundraisers are likely to fundraise for an organization again. How can you use analytics to properly segment this new audience of supporters?

Digital 64

Digital Donation Blackbaud Retention 64

Bloomerang

DECEMBER 19, 2023

Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Although it may seem like this is an easier way to manage data, it comes at the cost of the following drawbacks: Security: What happens if your computer is stolen and someone gains access to all of that donor data?

Software 86

Software Free Tools Adobe 86

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Why Is Google Analytics Important for Nonprofits?

Culture 36

Culture Data Create Case Study 36

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Tech Soup

OCTOBER 1, 2013

Let's back up a minute first and discuss what surveying can mean for the nonprofit and public library sector. The drag-and-drop interface, prebuilt professional templates, and cloud-based access make surveying affordable and approachable. And now the redesigned online survey service is even easier and more useful.

Question 52

Question Survey Template Library 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

Metrics 42

Metrics Benchmark Fundraising Stats 42

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. If you have a large team/organization, you could ask this on a survey and share back the data.

Measure 96

Measure Social Media Media Social 96

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 37

Content Communication Marketing Strategy 37

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It is about how to analyze the data.    She break out the components of relationships: Trust, Commitment, Satisfaction, control mutuality, exchange/control She then showed how you might construct a survey to measure these aspects. .    It isn't about the numbers.    You should too.

Social Media 50

Social Media Relationship Media Georgia 50

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 30

Content Communication Marketing Strategy 30

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Our sample was combined US and Canada populations).

Social Media 122

Social Media Analytics Data Media 122

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . First Step – Analytics. Jeff Patrick, Common Knowledge. Definitely. Still not convinced.

Social Media 67

Social Media Site Media Social 67

NonProfit Hub

MARCH 10, 2015

Forget about “big data”—pay attention to your small data. Big data is great, and holds a lot of promise — but chances are, your nonprofit isn’t able to harness the true power of it yet. We’ve surveyed CEOs who answer this question less effectively than their secretaries.

Share 28

Share Tips Fundraising Test 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   But, this is the type of question people will ask and sometimes it is because they want to challenge the validity of the data.  

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

ROI analysis requires documenting, collecting data, and internal discussion and cooperation. You also need to think like Jane Goodall or a primatologist - who does field observations, sifts through qualitative data for patterns, etc. Pick the right hard data points. Google Analytics. Other Data. Staff Surveys.

ROI 50

ROI Social Media Slides NTEN 50

Amy Sample Ward

APRIL 27, 2009

Analytics tools. industry benchmarks. How do you share your data? ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Observe and sift through qualitative data like a primatologist or anthropologist.

Social Media 102

Social Media Map Strategy Media 102

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? David 4 Kivi Miller 09.18.07

Stats 100

Stats Web Statistics NTEN 100

sgEngage

MAY 17, 2021

The following Q&A is excerpted from the Blackbaud Institute’s Charitable Giving Report Spotlight: Using 2020 Data to Transform Your Higher Education Institution’s Strategy. The CASE Voluntary Support of Education Survey (CASE VSE) indicates that the majority of restricted giving to endowments is given for student financial aid (39.7%

Education 55

Education Conversation Giving University 55

Bloomerang

JUNE 11, 2021

So, Steven, this is where I’d like for you to actually turn this slide into a survey. So here’s the next survey, Steven, right off the bat, just to make sure everybody’s kind of present and getting us grounded. I know people are transitioning from meetings and … so please activate the survey. Here we go.

People 77

People Community Video Podcast 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

It’s also having a clean, complete, and accurate data and the discipline to make sense of the data and use what you learn to improve results. Want Useful Analytics? Niki Kidd of Social Change, gives us a step-by-step methodology in this post, titled Using Data to Assess Your Peers. Make Sense of Your Data.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. 2013 eNonprofit Benchmarks Study.

Studies 112

Studies Research Attention Data 112

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. The Idealware survey asked participants if they measure results from Facebook. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social. I’ve also collected infographics that summarize global data on various platforms on a pinterest board.

Policy 103

Policy Social Media International News 103

Neon CRM

JUNE 2, 2023

This data point represents the number of individuals who click on a link in your email, which means it gives you valuable insight into the types of calls to action your supporters find compelling. Those are just some of the findings The Nonprofit Email Report: Data-Backed Insights for Better Engagement. Download the full report today!

Metrics 52

Metrics Rate Nonprofit Social Media 52

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) Again, this could be another blog topic all in itself, but the data will set you free.

Communication 93

Communication Effective Impact Benchmark 93

NTEN

OCTOBER 9, 2012

Speaking of data, contribute some of your own valuable thoughts to The State of Grantseeking Fall 2012 survey until October 12. The idea behind these surveys is to take the pulse of grantseeking and determine the status of philanthropy in the U.S. I don't want to spoil any surprises; read it all here. Interest piqued?

Research 67

Research Ideas Tools Survey 67

sgEngage

MARCH 7, 2011

The first study is the “Peer-to-Peer Event Fundraising Consumer Survey&# which was developed by Blackbaud and the Run Walk Ride Fundraising Council. An online survey of individuals who have participated in at least one walk, ride, or run event in the last two years was conducted.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Google Analytics. I just noticed on the NTEN site a great post about a pointer to survey that is collecting information about web site benchmarks (slightly broader than metrics). The next issue raised, " How do you know how many people are reading/subscribing to your blog?" UPDATE: Okay, so that's the bleeding edge.

Metrics 50

Metrics Web Tools Technorati 50

Bloomerang

JULY 20, 2023

Use the data you’ve collected about your donors to draft the messages that will best resonate with them and inspire them to get involved. This data-driven, AI approach allows organizations to increase their fundraising ROI by offering donors opportunities that they’re most likely to engage with.

Ideas 79

Ideas Online Fundraising Tips 79

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73