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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based The Obama Way to Getting More Results From Email Marketing – An analysis of the Obama campaign’s email messaging and seven ways to get more from email. The much-anticipated 2013 eNonprofit Benchmark study was released last week.

Rate 235
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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. This is a technique I've used as a trainer, but it also works beautifully for social media projects. A= Action M0= Monitor RE= Reflection on results - rinse and repeat. It replicable?

professionals

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Success with Google AdWords (Doesn't Require a Degree)

NTEN

You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. I don't know enough statistical analysis to tell you how many possible combinations you could work into AdWords, but I suspect it's a lot.

Adwords 69
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

Most NpTech blogs are high school level. As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. Would love to read a summary of the campaign results and lessons learned.

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The Knowledge is in the Room: How To Let It Out

Beth's Blog: How Nonprofits Can Use Social Media

I also got to catch up with more recent NPtech colleagues San McColloch, Erica Mills, and Peter Drury. NPtech Colleagues: @zanarama Zan McColloch Lussier @ericamills Erica Mills @seattledrury Peter Drury photo by Akhtar. Social Network Analysis Tools for Social Media. Actionable Social Media Listening for Nonprofits.

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Provide the Nonprofit Voice to America's Broadband Plan

NTEN

Deregulation has produced monopolistic practices that have resulted in higher prices for consumers and slowed the deployment of competitive networks. Provide better data collection and analysis. Tags: broadband free press internet access NPTech NTEN sheldon mains universal access. Bad policy decisions should be reversed.

America 44
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A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology

NTEN

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. A written product will result from your ROI process. Focus On Value.

Measure 76