The Lessons Learned From Small Businesses

Eric Jacobson

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Applying economic reasoning to the strategic questions that challenge any business, the authors reveal what real American small businesses can teach us beyond the bounds of most MBA programs or curriculum. If you’re like me, you love road trips.

How Small Businesses Inspire Big Businesses

Eric Jacobson

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Applying economic reasoning to the strategic questions that challenge any business, the authors reveal what real American small businesses can teach us beyond the bounds of most MBA programs or curriculum.

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6 Road Trips Reveal Critical Lessons For Business Success

Eric Jacobson

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Applying economic reasoning to the strategic questions that challenge any business, the authors reveal what real American small businesses can teach us beyond the bounds of most MBA programs or curriculum. If you’re like me, you love road trips.

Bryant Terry: Eco-chef, Food Justice Activist, Author of Vegan Soul Kitchen

Have Fun - Do Good

I grew up in Memphis, Tennessee, and both sets of my grandparents came from rural Mississippi. I was really moved by their analysis that looked at the intersection between poverty, institutional racism, and malnutrition, or food insecurity. "I think, in the organizing, and in the activism what gets lost so often is what we're working for. What we want is for all people to have some delicious, amazing, banging food!"