Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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Measure Social Media Media Metrics 115

The Modern Nonprofit

JANUARY 2, 2024

In this section, we delve into strategies and best practices for encouraging your stakeholders to come forward with their stories. Develop longer versions for your website and annual reports, and shorter snippets for social media posts or marketing flyers. Steps to Gather and Utilize Testimonials 1.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. Participants pointed to the importance of small pilots.

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Measure Social Media Media Benchmark 101

Qgiv

FEBRUARY 20, 2024

Some fundraising software, such as Qgiv and DonorSearch, offer AI tools to help you with your fundraising strategy without leaving their platform. Data analysis AI is a great tool for enhancing your data analysis across your organization. Content creation Content creation is also simplified by AI for fundraising.

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Fundraising Nonprofit Analysis Donor 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. You write anything you want as long as it is about measurement and learning from your data.

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Measure Data Share Learning 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? Actionable Measurement. What does that mean?

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. These meetings in addition to other check ins and end of year planning all comes together to plot out our themes and strategy.

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Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Yesterday, I had the pleasure of doing a Webinar for grantees of the Agriculture Sub-Program. This blog post summarizes some of the knowledge shared about effective social media strategy, tactics, and practices. Next up was Hanna Welch, Social Media Producer, from grist.org. Most Frequently Tweeted Words.

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Social Media Integration Media Case Study 100

Care2

APRIL 27, 2011

You’ve heard it time and again: Reports, analytics and tracking are critical to social media success. Before we get to those questions, let’s define “social media success.&# So let’s define social media success as “organizational success driven, in part, by social media.&#

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Social Media Measure Media Social 71

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media. Example: Red Cross.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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Benchmark Social Media Global Project 103

NetWits

NOVEMBER 22, 2011

Ok, on with the 10 expert event fundraising strategies and free recorded consulting … Turn Donors into Fundraising Machines. Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. Are you ready to put analysis into action? How Can I Develop a Successful eMarketing Strategy?

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Consultant Free Strategy Slides 196

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. Creating donor personas is a process that involves research, data analysis, and collaboration. How do I use donor personas?

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Donor Build Demographics New York City 52

M+R

OCTOBER 15, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type.

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Benchmark Data Map Help 95

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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Analytics Data Giving Metrics 52

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. Knowing what not to measure can be as important as measuring at all. Forum One’s data and analytics team sits within our Strategy team and supports projects at a variety of intersecting points.

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Analytics Team Data Skills 66

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. Matt will show us how.

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Measure Impact Chicago Metrics 96

CauseVox

MARCH 1, 2023

It’s the second chatbot to ever pass the Turing Test , the current standard for measuring sophisticated AI models. It’s helpful for first drafts on content such as social media posts and thank you letters. Social Media Content A constant struggle for many nonprofits is coming up with what to say in social media posts.

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Language Generation Nonprofit Social Media 93

M+R

NOVEMBER 29, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type.

Benchmark 85

Benchmark Analysis Aggregator Advocacy 85

Greater Giving

SEPTEMBER 12, 2023

Predictive analysis, chatbots , and automation have the power to increase fundraising capacity. Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

My last deep dive into social media and health care was when I delivered this keynote for a health care organization so this was an opportunity to see how the field has progressed. Some reflections: Health Organizations: Social Media. I introduced some concepts about Social Media ROI and steps to making a case.

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Social Media Reflection Leadership Media 96

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Some of your supporters may not engage with digital platforms like social media or email regularly. Link direct mail to other channels using scannable QR codes that lead to landing pages, donation forms, or social media posts.

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Mail Fundraising Nonprofit Channel 52

Care2

SEPTEMBER 21, 2010

One of the most anticipated sessions (for me and I'm sure I'm not alone) was this session with Beth Kanter, blogger and Zoetica Media and Lauren Varga, Radian6 and moderated by Roz Lemieux of Fission Strategy. I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool.

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ROI Social Media Metrics Strategy 57

ASU Lodestar Center

JUNE 1, 2022

Utilizing the internet, email and social media has substantially expanded the visibility of nonprofit organizations worldwide. In analog communication, individuals generally reach what is called the Dunbar Number , a limit of about 150 stable social connections. Sentiment analysis. AI fundraising.

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Fundraising Analytics Analysis Nonprofit 98

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Personalization is key to standing out in an increasingly crowded digital media environment. Think beyond the website.

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Websites Strategy Change Management Digital 57

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Social Media Online Learning Fundraising 129

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis.

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Time Metrics Analytics Adopt 72

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. To make the data more accessible, they’ve developed a communications strategy based on storytelling products that make the data come alive. Develop a strategy for data storytelling. Commit to a schedule.

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Story Data Storytelling Lesson 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Hard Data Points: Do an analysis of the number of links to a post using Yahoo Site Explorer.

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Metrics Social Media Strategy RSS 81

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Operating without a clear marketing strategy. A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters.

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Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. How to leverage it: Use a social media scheduler to line up posts for the weekend.

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Facebook Measure Change Images 131

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the social media plan you implemented worth the time you spent running it? In starting, define what metrics should be measured per social media tactic employed and ensure all meaningful elements are measured.

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ROI Social Media Measure Metrics 51

NonProfit Hub

FEBRUARY 4, 2021

Most likely, you have an understanding of which social media are suitable for finding like-minded people. Finding the right social media platform will allow you to create content that hits the mark. Each post should have a particular goal, and you should measure the result. Define Communication Platforms.

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