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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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DIY Social Media Management

Amy Sample Ward

There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. Track your organization and your cause. Create a shared tracking space for your team or whole organization.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Where do they work?

Analysis 105
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 also incorporates Artificial Intelligence into its data analysis, to enable an enhanced level of forecasting.

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Tools for Nonprofits to Effectively Manage and Analyze Their Data

Forum One

Not that long ago, powerful data management and analysis tools were often only accessible to the commercial sector. Today, there is a wealth of modern tools that make deep and meaningful data analysis more accessible to the nonprofit and social good sector. How can you get data into your platform for future analysis?

Data 65
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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. ” What are the metrics for measuring your content?

Content 101
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DIY Community Engagement Metrics

Amy Sample Ward

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >>

Metrics 219