Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

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San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

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Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does not have a dashboard or simple collection method. Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Better data analysis, linking it to decisions.

Results 95

Results Data Charlotte Measure 95

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Apply those lessons.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? Crisis communication strategy. Disaster work.

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Blogs can be a great source of 360 evaluation.

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Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Now many funders have funded measurement via third-party evaluations and as a result think they’ve funded measurement. The irony is that if nonprofits had good measurement systems in would enrich third-party evaluations and external rating approaches!

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Measure Roles Support Literacy 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

There are no systems in place, no dashboards or simple collection method. Data is focused on the metrics that are specific to social media channel. For the past month-and-a-half, I’ve been working organizing our data collection, storage, analysis, and dissemination efforts.

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. delivered).

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Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. New set of research methods for this. We need metrics! What are the metrics?

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Game Change Metrics Learning Environment 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

" And, of course, such metrics are useless. Maybe the Case Foundation will evaluate this project and provide some methods for doing this type of analysis. I could track it sort of manually, but not sure how to begin to do that. So, I won't attempt to quantify love, but just point it out as an intangible.

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Blogher Cambodia America Org 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. There are some other methods you can use. Remember, if you're just starting out, don't go too hogwild - start with a few options, evaluate, and tweak. Google adwords metrics/reports tell you about what's happening with the campaign.

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Adwords Google Game Campaign 69

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers.

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Digital Strategy Create Phase 98

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization.

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Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

It is a misconception that for-profits exist to make money only. In the early days of a successful lean startup, they look like untentional nonprofit organizations because they are focusing on impact metrics: How effective are they serving their stakeholders or customers? Here’s the method.

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Conversation Benefit Metrics Impact 104

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Define specific metrics and outcomes you expect from the migration to guide your strategy. Back up data regularly to prevent loss and ensure data integrity.

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Data Donor Map Test 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Pick Metrics. Select Your Tools. Select Your Tools.

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Measure Learning Case Study Metrics 115

ASU Lodestar Center

MAY 4, 2011

To make matters worse, Charity Navigator seemed standoffish and unwilling to work with the field or adjust its approach despite some pretty obvious shortcomings in its methods. However, thats hard enough to do when evaluating any one nonprofit organization, let alone the many thousands that we would like to compare. But thats okay.

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Teach Ratio Student Classes 90

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Try grouping your new donors by one of the following: Gender or age Contact method preference Average donation size Event attendance or volunteering history.

Campaign 69

Campaign Practice Giving Social Media 69

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value.

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Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Measurement. How often will you track?

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Social Media Map Strategy Media 106