Benchmarking Data You Can Use: Live from #BBCON
OCTOBER 1, 2013
It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? So what data was discussed?