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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. We’ll wait.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. That’s why we built our data analytics platform, Acumen, specifically to help associations do just that.

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Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important.