The Neuroscience of Purpose: Recharging in the Nonprofit World
ASU Lodestar Center
NOVEMBER 29, 2011
The story above is about how your brain works. Your brain has a part called the Prefrontal Cortex, or “PFC” (remember “Paula Front-and-Center”?). It directs our attention, is responsible for moral decision-making, allows us to empathize with others, and helps coordinate the thousands of signals rushing around your brain.
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