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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Here are seven excellent methods of increasing donor retention and how to automate them. First impressions are essential.

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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The Nonprofit’s Guide for Alternatives to GoFundMe

Qgiv

That’s why peer-to-peer fundraising might just be the crowdfunding alternative your organization is looking for! As an alternative, peer-to-peer fundraising is a great option for nonprofits. Best Peer-to-Peer Alternative. Best Crowdfunding Alternative. Crowdfunding vs. Peer-to-Peer Fundraising. DonorPerfect.

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Retention and engagement: the importance of investing in content personalization

fusionSpan

Associations are always looking for ways to boost retention and membership engagement, and content personalization can be critical to that. Alternatively, you could use content personalization to better support your events and education services. Consider membership renewals, for example.

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Five Critical Steps for Successful User Adoption

Association Analytics

You’d be surprised how common it is for different departments in the same association to calculate member retention differently. Alternatively, your organization’s stakeholders might already have names in mind, or want to hire additional outside help to avoid overwhelming current employees with additional work.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

If you use multiple donation forms, consider alternating calls-to-action on each ‘Confirmation Page’ to learn what secondary action your donors are most likely to take. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Turn your season of giving into a season of gratitude 

Candid

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Plan your post-Giving Season retention activities as part of your campaign—not an afterthought. So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness.

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