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Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

An alternative approach is to experiment and find ways to improve results. . 3) Tweet Meet Give : This approach weaves together online and offline activities and leverages "Tweet Ups." In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy.

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