Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
The chapter identifies a new area for PR folks to measure - education, participation, and collaboration. This is not new for nonprofit folks - looks like some of the items we track in our logic models - at least short-term outcomes for efficiency and effectiveness. Simplified ROI Process: It sort reads like logic model to me.
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