Association Analytics
APRIL 1, 2024
Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2014
Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.
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Beth's Blog: How Nonprofits Can Use Social Media
JULY 11, 2012
I was honored to write a feature article in the recent issue of the NTEN journal called “ The Unanticipated Benefits of Content Curation: Reducing Information Overload.” What tools are you using for content curation? You can register for the webinar here. And, of course, I’ll also cover the tools.
Association Analytics
SEPTEMBER 22, 2021
A number or “score” is assigned to a member based on how they interact with your association, e.g., attend meetings, take classes, participate in your community, volunteer, read your content. As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior.
Connection Cafe
FEBRUARY 12, 2020
The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 19, 2012
(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 12, 2011
Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network. It is a great technique to keep up with your field.
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