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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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Google now denies program to nonprofits they used to serve

Judi Sohn

Before the new consolidated Google for Nonprofits launched in March, an organization had to apply separately for the nonprofit/education edition of Google Apps, Google AdWords, Google Earth and YouTube. Google has always had very strict eligibility requirements on Google Grants/donated AdWords. With good reason. So have others.

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Record-breaking donations on Give to the Max Day in Minnesota

Beth's Blog: How Nonprofits Can Use Social Media

It was one of the first 24-hour day of giving that rallies and inspires to donate to charities. On November 13, Minnesotans broke a record Thursday, donating more than $18 million to schools and non-profits. I am so excited that more organizations are getting donations than ever before on Give to the Max Day!

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5 Online Donation Tools to Delight Your Donors

NonProfit Hub

Online fundraising garners millions in charitable giving for the nonprofit industry every year, but there are so many options it can be difficult to find the right online donation tools for your organization. Here are some of our favorite online donation tools, with an emphasis on widgets and donate buttons. PayPal Donations.

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This is What Nonprofits Need More Than a Facebook Donate Button

Care2

Yesterday on Care2’s Frogloop, we discussed the value of Facebook’s new Donate button and its potential impact on nonprofits. The program would function similarly to Google’s AdWords program for nonprofits.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. Hopefully we will never repeat 2020. Optimize Online Giving. Boost Email Engagement. Grow Sustainer Revenue.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Your nonprofit website is a major source of online donations as well as other engagement opportunities, from volunteer registrations to digital advocacy actions and much more. With Google Analytics, you can set up a variety of goals that correspond to different user actions, such as: Making an online donation. Web Analytics.