4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data.

6 Tips to Improve Your Advocacy Right Now

NonProfit PRO

As we all know, advocacy is part of the mission at almost every nonprofit. Here are six tips, including ways to improve your advocacy program and pitfalls to avoid.


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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

But, wait – before you go recruiting your most outspoken supporters to shout about you in their Instagram stories, make sure you know these 7 keys to an effective social media ambassador program: . 7 Keys to an Effective Social Media Ambassador Program. I especially love how the library messages the program as one about the volunteers, not the organization. Here’s a list of 13 programs you may find useful.

Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

501c3’s can’t do advocacy, it’s not allowed. ” In other words, not all advocacy is lobbying — and not all lobbying is prohibited. In fact, depending on a 501c3’s annual expenses, a nonprofit could spend 5% – 20% of it’s annual resources on direct advocacy or lobbying.

Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers.

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power.

Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. Against all odds, we—a novice bidder with a less than $1 million-a-year program—won a five-year, $32.5 That’s when I called that advocacy firm, a “luxury” that soon became indispensable. I was surprised to find that advocacy wasn’t just about politics and pressure.

Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

Advocacy Campaigns: 5 Essential Tools to Support Your Cause


Advocacy campaigns are an innovative way for nonprofits to engage their current supporters, attract new audiences, and fulfill their mission at the same time. Advocacy software comes in a variety of solutions , from messaging tools to bill tracking software. Digital Advocacy Tools.

10 Authentic Fundraising Tips For Advocacy Organizations In Tough Times


Fundraising for advocacy organizations is tough, maybe one of the toughest types of fundraising out there. For advocacy organizations, sometimes the best you’ve got is not letting things get worse. One thing I learned from advocacy is that setbacks lead to mission creep, so watch out!

How To Find the Right Database For Social Justice and Advocacy Nonprofits


For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. The database used can have a large impact on the efficacy of an organization’s fundraising efforts, so it is important to use a software which can manage major donors, planned giving programs, grants, and more.

Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy

Nonprofit Membership Programs: A How-To Guide

NonProfit Hub

If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Choose your type of membership program. Determine the end goal of your program and let that shape how you interact with your members—are they more likely to be donors, consumers or advocates? Members as advocates: To most nonprofit advocacy groups, growing their cause is a larger priority than fundraising. You’re almost ready to launch your program!

It’s Time for Nonprofits to Think About Tech as Program Work, Not Overhead

Saleforce Nonprofit

And digital advocacy became one of the strongest mechanisms for us to inform and activate our members of the NAACP across the country,” he said. “We There is no going back, digital advocacy has to be a part of what we do moving forward.”.

Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

As we enter the EOY fundraising season, especially for any issue advocacy organization that will see stark changes as the result of the election, one thing that should be top of mind is your sustainer program. The Nonprofit Times discusses how the whitepaper shows that by fully committing to a sustainer program, organizations can realize triple-digit gains in revenue, up to 300%. A healthy and robust sustainer program can help you achieve your mission faster and better.

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Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Going beyond one-off share asks, some nonprofits (and political campaigns) ask supporters to sign up to receive more-frequent requests to share content socially, perhaps as part of a larger super-advocate program. ” Advocacy Nonprofit advocacy tips nonprofit fundraising ideas nonprofit marketing social media activismIs a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping?

Big News in Benetech's Human Rights Program: New Funding and Enhanced Tools!

Beneblog: Technology Meets Society

Secure tools to document human rights violations, such as those developed by Benetech’s Human Rights Program, have become critically important in efforts to pursue reform and seek justice—and in keeping human rights defenders safe. In recent years, the possibilities of what can be achieved with human rights fieldwork and advocacy has expanded as the worldwide use of mobile phones has increased and significant advances have been made in Internet and mobile technology.

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I emailed my legislator, but do they care?


Many nonprofits participate in advocacy, but the advocacy landscape is always changing. Jo Miles of Food & Water Watch shares some tips for making advocacy efforts gain more traction. 14ntc Advocacy Advocacy nptech nten Communications Program Jo Miles. Online Engagement Strategist. Food & Water Watch. Some of the best tools aren't as effective as they were just a few years ago.

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Compound Bow, Longbow and Bowling Balls. Network-Centric Advocacy: Potential Energy with the Advocacy Movement.

Network-Centric Advocacy

These same forces exist within advocacy. Where is the last place to store your bowling balls and assets (in the middle of a valley or behind hoops of program officers and applicaitons) ? Advocacy Strategy Communication Technology Current Affairs Examples of Network-Centric Advocacy Campaigns netcentric Organizing Guide Personal Rants

The Six Simple Stages to Successful Campaign Planning


Advocacy advocacy strategy campaigns Program Michael Khoo. SVP and Director of Digital Strategies. Your concise guide to building a winnable campaign. Are you looking to win support for an issue, impact policy, or get a corporation or government body to change its policies? Follow this roadmap to put successful campaign strategies in place.

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth.

How Nonprofits Can Engage Volunteers in Advocacy

ASU Lodestar Center

During my Master of Nonprofit Leadership and Management (MNLM) studies, I gained an appreciation for volunteers and an interest in how volunteers can engage in advocacy. The terms advocacy and lobbying are generally used interchangeably to describe how nonprofits influence legislation and public policy. During my MNLM studies, I learned to appreciate a new definition of advocacy. A micro-advocacy program should include these considerations: Define Your Goal.

Does Your Institution Have an Advocacy Policy?

Museum 2.0

I took the issue to the board, and we agreed that we need to develop some kind of advocacy policy to be able to answer these phone calls with confidence. Our board/staff advocacy task force is meeting this Friday to get the work started, and so I'm curious: has your organization tackled this question? Our museum has a growing advocacy component to our work. advocacy relationships social justiceIn October of 2015, I got a call from a community partner.

Utilizing Campaigns to Grow Long-Term Organizational Strength


Advocacy Advocacy campaign Infrastructure organizational management ProgramCharles Denson. Membership Director. Civil Liberties Defense Center. The ability to harness a campaign for the long-term benefit of the organization's mission and vision is an art. Campaigns are short term and set out to accomplish a goal, while long-term organizations are more permanent and mission based. A successful organization will have many campaigns during its time.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. What’s the state of your monthly giving program? To truly understand the long-term value of acquisition to your nonprofit, you’ll need staff who are able to dig deep into the return on advertising spending (ROAS) and guide your digital ad program in the right direction.

Advocates 7X More Likely to Give, but Why?


The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success. The Gift that Keeps on Giving: Build a Sustainer Program. Advocacy Blackbaud Sphere Advocacy fundraising Online advocacy Online Fundraising

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Nonprofit Fundraising and Advocacy

ASU Lodestar Center

In the same conversation he lamented to me how much government funding he was losing because of state budget cuts for his core mission and programs. Yet, nonprofits don’t see the connection to advocacy for the people they serve as their major fundraising activity. Yet many nonprofit groups sit on the sidelines pretending that advocacy is not within their mission. Advocacy is always controversial. Nonprofits can legally do advocacy by following the state and IRS rules.

Advocacy in the Cloud


In the 1990s, as program director of a youth-oriented nonprofit, I often had this thought: if only we could find a better way to reach out to our alumni we could surely get a lot more done. At the Salesforce annual conference last month, Salesforce.com Foundation VP of Technology and Innovation Steve Andersen led a session called Advocacy in the Cloud: Engaging People to Bring About Change. Engagement is at the heart of their program strategy. The Dream of the 90s.

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How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

Associations Need to Lead Change with Education Programs

WBT Systems

The authors of this whitepaper make a compelling case for associations to step in and bridge the growing education-to-employment gap by offering alternative, affordable, industry specific education programs for professional development and credentialing. Often this is because of the rigid structure of these programs, which is not supportive of non-traditional students who may need to work part-time, or have other responsibilities.

A Father of Advocacy

Connection Cafe

Sargent Shriver became the father of advocacy in his time, a life dedicated to his brother’s infamous line, “Ask not what your country can do for you; ask what you can do for your country.” ” Sargent was a powerful force behind the formation of the Peace Corps, served as lead “architect” behind President Lyndon Johnson’s War on Poverty programs, and supported his wife in the founding of the Special Olympics. Author: Blair Naylor.

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Through HHF’s award-winning LOFT leadership and workforce development program, tens of thousands of students and young professionals are connected to each other and to mentors and resources.

The 2019 Best Nonprofit Conferences Calendar


The IMPACT Conference is historically the largest national gathering of student leaders, administrators, faculty, and nonprofit staff committed to engaging students in service, activism, politics, advocacy, and other socially responsible work. With more than 50+ breakout sessions, roundtable discussions, short talks, and plenaries on the program agenda, there’s sure to be knowledge-sharing, career-building, networking, and solutions that you can take home with you.

From Offline to Online and Back Again: The Bike Equity Network


Advocacy listserv online community Organizational Culture ProgramAdonia Lugo. Creator. Bicicultures. From building a movement to groundtruthing an organization's policies, a listserv can be a powerful tool for a revolution within and beyond an organization. I am a big fan of email listservs. They can be a great tool to bring together people virtually who will not cross paths in life. My first experiment with online networking was creating the Bicicultures list in 2012.

The Rise of Online Harassment: An interview with Allyson Kapin


Advocacy Community community management online harassment Organizational Culture Social Media Program Allyson Kapin. Co-founder. Rad Campaign. Online harassment is a real concern and one that online communities must acknowledge and address. In May 2014, Rad Campaign, Lincoln Park Strategies, and Craig Newmark conducted a poll to understand experiences of online harassment. NTEN staff interviewed Rad Campaign''s Allyson Kapin to discuss the poll''s findings.

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Nonprofits Must Fight Stereotypes When Using New Technologies to Save Lives


Advocacy Change Management disaster response tech management unmanned aerial vehicles Program Mina Chang. Linking the World. Innovation and adoption of new technologies is not without controversy. For example: How does your nonprofit leadership feel about unmanned aerial vehicles? Typhoon Haiyan hit the Philippines in November 2013, killing more than 6,000 people.

Are You or Your Nonprofit or Foundation Being an Askhole?


Advocacy Community community engagement community management Leadership Program Vu Le. Executive Director. Rainier Valley Corps. You know that guy who always asks for your opinion and never does anything with it? Don't be that guy. And by "that guy," we mean "that organization, foundation, or agency." " Last week, I wrote about Trickle-Down Community Engagement (TDCE). Today, I want to touch base on a related topic: Askhole Community Engagement (ACE).

Staying Cool: 5 Tips for Beating the Summer Heat While Doing Voter Outreach


Looking to run a better non-partisan civic engagement program? organizer community advocacy webinar organizing voter contactNon-partisan civic engagement efforts are so important to the health of our democracy, but how do you protect your canvassers from the record-breaking summer heat? Here are five tips for keeping you and your canvassers safe while they're engaging voters and knocking doors. Stay hydrated.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


If you’re ready to start improving your digital program through testing, here are five places to get started. Replacing generic sign up forms with petitions that supporters can sign is popular with nonprofits in the advocacy field. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Leading the Resistance: 28 Organizations You Can (and Should) Support Today


Legal Advocacy. Lambda Legal does not charge clients for legal representation or advocacy, and receives no government funding - it depends on contributions from supporters around the country. Using litigation, education, and other forms of advocacy, the SPLC works toward the day when the ideals of equal justice and equal opportunity will be a reality. Center for Medicare Advocacy. advocacy