4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data.

Does Your Institution Have an Advocacy Policy?

Museum 2.0

Ultimately, I decided we couldn't sign - not because it was the wrong thing to do, but because we didn't have any kind of policy beyond directorial discretion to decide when it might be appropriate to take a political stand as an institution. I took the issue to the board, and we agreed that we need to develop some kind of advocacy policy to be able to answer these phone calls with confidence. Our museum has a growing advocacy component to our work.


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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power.

Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

For many years, people frequently suggested that Benetech , the nonprofit tech company I founded and lead, get more involved in Washington, DC policy and legislative action. Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. Against all odds, we—a novice bidder with a less than $1 million-a-year program—won a five-year, $32.5

Generating Activist Impact: Political & Advocacy Call-To-Actions

Whole Whale

Digital Advocacy: How to Generate Activist Impact with Political Calls-to-Action. For better or for worse, this shift has created new channels for taking action and has democratized digital advocacy tools in innovative and exciting ways. advocacy digital strategy email impact

How can nonprofits implement a strategic public policy agenda to achieve greater impact?

ASU Lodestar Center

Public policy and the nonprofit sector. Public policy at all levels of government has the ability to threaten the work of all nonprofits (National Council of Nonprofits, 2019). At the federal level, we see this threat in tax, regulatory, and spending policies.

Advocacy Policy, Part Two - And Why Now is an Especially Good Time to Create One

Museum 2.0

A few months ago, the MAH board and staff started discussing whether and how to create a formal policy for advocacy activities. Want to go straight to the policy? Why create an advocacy policy? Regardless of your institutional mission, nonprofits are all in the advocacy business. We champion causes through the partnerships we build, the programs we offer, and the stories we tell. The policy our board approved is intentionally broad.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

Nonprofit Blogging and Social Networking Policies: Examples?

Beth's Blog: How Nonprofits Can Use Social Media

When I was in Minnesota, one of the questions I got was about blogging and social networking policies. Now, I swear I remember seeing something from Easter Seals or another nonprofit on a listserv that mentioned either social networking policy or blogging policy. Do any nonprofits have a formal blogging policy? How do you determine when a blogging policy is needed? How do organizations create policies? Anne Gentile comments on Sun Blogging Policy.

The 12th Issue of NTEN: Change is Out - "Outcomes & Impact"


Advocacy annual reports Community data Data data analysis evaluation Fundraising impact International Leadership nonprofit leadership nonprofit technology nptech Organizational Culture outcomes Policy storytelling Strategy transparency Communications Fundraising IT Staff Program The true test of any nonprofit is to demonstrate impact. But the first test is to set up a way to measure it.

How Nonprofits Can Engage Volunteers in Advocacy

ASU Lodestar Center

During my Master of Nonprofit Leadership and Management (MNLM) studies, I gained an appreciation for volunteers and an interest in how volunteers can engage in advocacy. The terms advocacy and lobbying are generally used interchangeably to describe how nonprofits influence legislation and public policy. During my MNLM studies, I learned to appreciate a new definition of advocacy. A micro-advocacy program should include these considerations: Define Your Goal.

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Nonprofit Orgnizations: Theory, Management, Policy (1st ed.).

Compound Bow, Longbow and Bowling Balls. Network-Centric Advocacy: Potential Energy with the Advocacy Movement.

Network-Centric Advocacy

These same forces exist within advocacy. In our world when we are working to “displace some quantity of mass” we are talking about influence in culture, policy, opinion and actions. Where is the last place to store your bowling balls and assets (in the middle of a valley or behind hoops of program officers and applicaitons) ? Advocacy Strategy Communication Technology Current Affairs Examples of Network-Centric Advocacy Campaigns netcentric Organizing Guide Personal Rants

From Offline to Online and Back Again: The Bike Equity Network


From building a movement to groundtruthing an organization's policies, a listserv can be a powerful tool for a revolution within and beyond an organization. Advocacy listserv online community Organizational Culture ProgramAdonia Lugo. Creator. Bicicultures. I am a big fan of email listservs. They can be a great tool to bring together people virtually who will not cross paths in life. My first experiment with online networking was creating the Bicicultures list in 2012.

Nonprofit Fundraising and Advocacy

ASU Lodestar Center

In the same conversation he lamented to me how much government funding he was losing because of state budget cuts for his core mission and programs. Yet, nonprofits don’t see the connection to advocacy for the people they serve as their major fundraising activity. Yet many nonprofit groups sit on the sidelines pretending that advocacy is not within their mission. Advocacy is always controversial. Nonprofits can legally do advocacy by following the state and IRS rules.

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Through HHF’s award-winning LOFT leadership and workforce development program, tens of thousands of students and young professionals are connected to each other and to mentors and resources.

Leading the Resistance: 28 Organizations You Can (and Should) Support Today


Legal Advocacy. Lambda Legal Lambda Legal is the oldest and largest national legal organization whose mission is to achieve full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and those with HIV through impact litigation, education and public policy work. Lambda Legal does not charge clients for legal representation or advocacy, and receives no government funding - it depends on contributions from supporters around the country. advocacy

The 2019 Best Nonprofit Conferences Calendar


As policy changes unfold at the federal, state and local levels, the communities and issues we care about as corporate social responsibility professionals inevitably face uncertainty. The IMPACT Conference is historically the largest national gathering of student leaders, administrators, faculty, and nonprofit staff committed to engaging students in service, activism, politics, advocacy, and other socially responsible work. It's finally here!

Seminar: Online Video for Policy Impact on Oct. 29

Forum One

It's titled "Online Video for Policy Impact." Su Patel of WITNESS, will tell you more about the WITNESS Hub a new advocacy platform for sharing and watching videos about human rights. The campaign used YouTube's nonprofit program to bring the urgent voices of foster care kids to Capitol Hill. Our next Web Executive Seminar is coming up fast. We've assembled an impressive panel of presenters.

NetCentric Advocacy: Wiki Program Officer! Wiki a Strategy on Nitrogen for 5-15 million!

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « ACLU Family Prison | Main | The future belongs to the Curious » April 17, 2007 Wiki Program Officer! I remember a little about this from my river days and it looks like they are really getting some solid advise ( at least as good as any one or two program officers could write up in a few months!)

8 Organizations to Support this Black History Month


The Urban League of Portland was established in 1945 making it one of the oldest African American service, civil rights, and advocacy organizations in the region. Their work covers everything from achieving equality in education, health and economic security, to offering workforce services, summer youth programming, and civic engagement opportunities! Since then, the organization has evolved to address policy issues as well.

Providing education for incarcerated students


We would focus on promoting research and elevating awareness about the benefits of postsecondary education in prison and the need for incarcerated people to access Pell Grants, all while trying to change state policies to provide more financial support and generate momentum for federal action.

Our EveryAction Hero: Rock the Vote


We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing. One is doing advocacy around ensuring voting rights and access to democracy work for young people. I think one of the most interesting and impactful programs that we’re re launching is “Democracy Class”. Rock the Vote uses EveryAction forms for event sign ups, advocacy, and finding your elected officials.

Advocacy Tools, Blogs, Webinars, and More

Connection Cafe

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors. Read >> 9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy. Read >> The Myth That 501(C)(3)s Can’t Engage in Advocacy.

Hints 23

An Integrated Approach to Audience Engagement

Media Cause

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. What’s wonderful about advocacy’s role in our favorite funnel is that it has a role in each and every step.

How Zero to Three Improves Childhood Development Through Salesforce Technology

Cloud 4 Good

The ultimate goal for Zero to Three was to create a centralized, single source of truth for some of the organization’s major programs: Products and Innovation, Development, Policy and Advocacy, HealthySteps, and Professional Development.

Elevating Advocacy Voices for Children Through Social Media

Beth Kanter

Just like message consistency, storytelling, and interviewing skills, building robust networks and using social media can help these advocacy organizations make change happen for children in their state. The ultimate metric for success is that network becomes self-sustaining – and, of course, has helped changed policies to make their states more child friendly in terms health care. We are also starting to hone in on the nexus between social media and face-to-face advocacy.

Utah 48

7 Nonprofits Fighting for Immigrant Rights


With the announcement of DACA’s repeal, the program has stopped accepting new applications. For those currently in the program, their work permits and legal status will begin expiring March 2018. From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. Check out their publications detailing “DACA, and Other Policies Designed to Protect Dreamers.”.

Our EveryAction Hero: Texas Watch


Texas Watch is a nonpartisan citizen advocacy group founded in 1998. With the Texas legislative session currently in progress, I called Tara Lee, Development Director of Texas Watch to talk about current policy issues and how they work to bridge the divide between their community and the political process. Given that you’re an advocacy focused organization what’s the process of engaging with supporters from the moment they sign a petition.

Texas 100

NetCentric Advocacy: Traffic Networks

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Where are the other places we have society "traffic jams" like in the policy arena, human services, education programs, etc. Where are the other places we have society "traffic jams" like in the policy arena, human services, education programs, etc.

International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

Not every student in my class is focused on the same policy issue. It includes international trade and development, security, micro-finance, LBGT rights, renewable energy advocacy, water policy, security, human rights for indigenous people, terrorism financing, refugee protection policies and rights, law enforcement, trafficking, peace in conflict areas, and poverty reduction. Citizen Digital Engagement in Policy Discussions and Action.

10 Awesome LGBTQ Organizations You Should Support This Pride Month


Pride Fund to End Gun Violence is a Political Action Committee (PAC) that supports candidates who will act on sensible gun policy reforms while championing LGBTQ safety and equality. The National Center for Transgender Equality is the nation’s leading social justice advocacy organization winning life-saving change for transgender people. The foundation offers grant funding to nonprofits that work to advance equality through research, education, policy, and the legal system.

NetCentric Advocacy: Sunlight Favorites: Research on Government and Political Activity Web2.0 style

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. style This is a great collection pulled together by Sunlight of the places people can pull back the curtain on government activities, policy creation. Without these type of mashups and aggregation sites looking at government programs one policy, one staffer, one donation at a time is like trying to understand weather patterns by looking at one raindrop.

Have it Your Way, at a Price. Facebook Instant Personalization


Here are a few of the articles you might find useful about Facebook's Instant Personalization program: Facebook's Instant Personalization is the Real Privacy Hairball , Gigaom. Tags: Advocacy Community Data facebook instant personalization NPTech Policy privacy Social Media Web Sites Communications Flicker photo: alanak What's the difference between magical and creepy?

Google AdWords for Nonprofits: 10 Tips About Keywords - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account!

NetCentric Advocacy: The future belongs to the Curious

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Wiki Program Officer! The challenge for our community of advocacy practitioners and campaigners is to hack our culture. It is our challenge to tap the networked culture in new ways to produce positive social change and progressive policy.

Making Sense of Social Media Advocacy in 2018

Connection Cafe

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign. What’s a digital advocacy campaign manager to do? But most advocacy campaigns can’t just give people what they want!

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district. This includes grassroots, field, media, policy and lobbying.

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) After the workshop, I wondered how @wellstoneaction planned their Twitter usage-- were they really some sort of non-profit advocacy Twitter mastermind, as Id suspected?

NetCentric Advocacy: A Picture Is Worth a Thousand Words | Sunlight Foundation

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. One of our policy wonks loved the flight simulator that allows you to fly over earmark locations. The simulator is hidden within the latest version of the program, and takes some getting used to controlling, but is certainly an entertaining way to experience the Earths actual geography-and to educate yourself politically at the same time.

Join WVU for Integrated Marketing Degree Information Session - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Just the fact that the IMC Program has started its own blog tells us that these guys are the real deal. All Care2 terms of service and privacy policies apply

Announcing the 2015 Award Winners!


First up, a round of applause for the winner of the sixth annual Care2 Impact Prize, which recognizes a campaign or initiative in the nonprofit sector that has made an outstanding impact on the field of online advocacy, online fundraising, or both. Thanks AFSC, for the hard work you do towards building peace in communities worldwide and addressing key issues including peace policy, immigration rights, economic justice, anti-discrimination, and economic inequality.

Award 77

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating.