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Are Memes Really Just Slacktivism?

Care2

AUGUST 16, 2014

On January 8, 2011 the meme ranked number 11 on Google Trends search queries and the Susan G Komen Foundation said that their Facebook page grew by over 100K “likes” in 24 hours. It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. ALS Ice Bucket Challenge.

Meme 77
Meme Cancer Awareness France 77
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Groups: A Review of Five Platforms to Build Community

Care2

JANUARY 12, 2011

If your group would make for an active and participatory email listserv, it will probably work as a group too. Can building a Facebook Group impact advocacy? This campaign should give us a much better idea of advocacy impact from the group… It could get unwieldy quickly.

Group 62
Group Platform Build Review 62
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