Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. . Nonprofit advocacy can fit into and advance your fundraising strategy. Advocacy furthers your organization’s mission.


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Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

Money funds the mission, and a more efficient fundraising operation will help you direct the maximum amount of revenue toward the mission. While the tax deduction is part of the reason, it’s also true that the culture of EOY fundraising campaigns perpetuates itself. As we enter the EOY fundraising season, especially for any issue advocacy organization that will see stark changes as the result of the election, one thing that should be top of mind is your sustainer program.

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Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Is a barrage of action alerts and fundraising emails burning out your activists? When you email people to ask them to host a fundraiser, be sure to include straightforward instructions to help them through the process of setting up a fundraising post. For instance, since many people “donate” their birthdays to fundraise for a cause, you might automatically send someone an email a few days before their birthday if you have that date on record. .

Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

Advocacy Nonprofit Nonprofit Marketing Facebook fundraising campaigns nonprofit marketingWhat’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In addition to designating the ad as “sponsored”, political and issue-related ads have an info icon which expands to display the organization that paid for the ad.

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Often, engaging in advocacy means a connection to public funding.

Leveraging Petitions for Online Fundraising

Connection Cafe

Across our nonprofit clients, petitions have helped organizations engage their audiences – and more importantly, they’ve been serious fundraising tools in their own right by using upsells to solicit donations immediately after the recipient takes action, when they’re most ready to give. Petitions are “priming” tactics, encouraging your audience to engage more deeply with an issue so they’ll be open to a fundraising ask immediately after signing.

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The 2019 Best Nonprofit Conferences Calendar


We have everything from: Fundraising & Grants. Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Fundraising & Grants/ @CASEAdvance. Fundraising & Grants. Fundraising & Grants / #CPI2019 / @NorCalGrant. Fundraising & Grants. Fundraising & Grants. Fundraising.

10 Ways To Identify If Your Web Content?Sucks - Online Fundraising, Advocacy, and Social Media -

AFP Blog

10 Ways To Identify If Your Web ContentSucks - Online Fundraising, Advocacy, and Social Media

Rolling with the Political Punches: Advocacy in an Election Year

Connection Cafe

Here are 3 tips for running a successful advocacy campaign during an election year: 1. With 24 hour news media coverage and breaking news on Twitter, you want to be prepared to insert your advocacy campaign and have your corresponding materials ready to go. Nonprofit Fundraising Advocacy charitable giving Giving in an Election Year political campaign political giving Social MediaIt’s hard to avoid the buzz around the 2016 Presidential election.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. It's offline fundraising tools were built for development pros.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

Short-Form Stories Sizzle on Social?Media - Online Fundraising, Advocacy, and Social Media -

AFP Blog

Short-Form Stories Sizzle on SocialMedia - Online Fundraising, Advocacy, and Social Media

Blackbaud Pruning & Improving Its Orchard | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Blackbaud Pruning & Improving Its Orchard | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

3 Lessons from Museums Advocacy Day

Connection Cafe

At the end of February, I attended the first of (what I hope will be) many Museums Advocacy Days (MAD) on Capitol Hill in Washington, DC. I hope you take something from my lessons you can bring with you next time you’re advocating…whether for policy reform, funding for your next capital campaign, or even just the logistics for your next fundraising event. Advocacy Arts & Cultural museums advocacy Universal Charitable Giving Act

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Top 10 bbcon Sessions for Nonprofit Fundraising and Communications Professionals

Connection Cafe

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! Fundraising During Challenging Times.

Recipes For A Successful Fundraising Moment

Connection Cafe

It’s feeling like the lazy days of summer will not be so slow for advocacy organizations this year. . In a previous blog posts from my friend, colleague and all around wonderful human Adva Priso, she laid out three steps to creating a fundraising moment for your organization. . Create your fundraising moment. . Adva also explained why the use of digital advocacy tactics like online petitions are the perfect priming tactic. Advocacy Nonprofit fundraising

How To Find the Right Database For Social Justice and Advocacy Nonprofits


For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. From organizing and volunteer management, to digital communications, to fundraising and development, powerful data tools allow nonprofit staff to maximize output across the board. Existing donors also appreciate personalized approaches to fundraising, which take into account their history and relationship with your organization.

I’ll Take My Fundraising Cannibalism On the Rocks | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

I’ll Take My Fundraising Cannibalism On the Rocks | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : s of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million from existing donors, plus 307,598 new donors for The ALS Association.

Connecting Advocacy to Fundraising: Free Nonprofit Webinar


Make sure you start 2010 off right by adopting the latest best practices for online advocacy as a proven strategy to recruit and retain donors, while advancing your mission Did you know that activists on your nonprofit’s email list are seven times more likely to donate money to your organization than non-activists are?

Online Fundraising Best?Practices - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Online Fundraising BestPractices - Online Fundraising, Advocacy, and Social Media - frogloop: "Did You Know?* 300 billion was raised in 2008 (Giving USA);* $15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud);* $21 million has been raised by Causes since its launch three years ago;* 30% of online giving happens in December. 2008 donorCentrics Internet Giving

Leaving Donations On The Screen | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Leaving Donations On The Screen | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : Firstly, all the media/digital monitoring services are now reporting that more than half of emails are opened with a mobile device.

Get Strategic in 2018: Turn Your Advocacy Supporters into Donors

Connection Cafe

Advocacy organizations are often lucky enough to have some of the most passionate supporters among all nonprofits. Of course, though, it’s the dollars that keep advocacy organizations running. We’ve put together a powerful list of four tactics designed to help you encourage your supporters to make a donation (and help you more easily meet your monthly and yearly fundraising goals). Jump into DIY Peer-to-Peer Fundraising.

Nonprofit Fundraising and Advocacy

ASU Lodestar Center

A few years ago, a nonprofit executive was bragging to me about a fundraising breakthrough he had when he had gotten a new $5,000 donation from a local foundation and how much effort he, his board, his development director, and others spent wooing and making their case for the contribution. Yet, nonprofits don’t see the connection to advocacy for the people they serve as their major fundraising activity. Advocacy is always controversial. posted by. Timothy J.

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : "Good Update On Mobile Giving July 18, 2011 Mark Phillips at Bluefrog has done us a service with this update on mobile giving, with a UK slant

How To Link Online Advocacy With Fundraising

John Haydon

If your nonprofit conducts advocacy campaigns, maybe you’ve had a difficult time understanding how those efforts might align with your fundraising efforts. But like Karate and Judo , both advocacy and fundraising are simply different ways your constituents fight for your cause. Included is research by M&R Strategies and Care2 that shows activists are seven times more likely to donate, compared with supporters who did not participate in an advocacy campaign.

Save the.NGO Domain for?Nonprofits - Online Fundraising, Advocacy, and Social Media -

AFP Blog

Save the.NGO Domain forNonprofits - Online Fundraising, Advocacy, and Social Media - : If you work at a nonprofit, serve on a board of a nonprofit, or have nonprofit clients, you need to hear about this. Next year, the Internet is opening up to allow for thousands of new Internet extensions. Companies, individuals and organizations can register almost anything behind the primary Internet address. Think.cocacola,party,anything

The 20 Most Popular sgENGAGE Articles Published in 2020

Connection Cafe

10 Things Fundraisers Can Do From Home During the COVID-19 Pandemic by Adam Ruble, Illinois State University. Tips to Maintain Momentum for Your In-Person Fundraising Events Amidst COVID-19 by Robyn Mendez, Blackbaud. 2020 has been quite the year, to say the very least.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising


EOY (or end-of-year) fundraising can be a critical time for nonprofits. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds. To use your data to innovate your fundraising strategy, you can: Perform prospect research. Clearly explain how all of your EOY fundraising will be used to further your cause.

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Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

Connection Cafe

I love the smell of a well formatted advocacy thank you page in the morning. Especially when the thank you page is not only thanking me for taking action, but suggesting I share the advocacy action with my friends using social media… AND starring a bold fundraising ask, too. Here are three other folks who have joined the advocacy-action-then-donation-ask bandwagon… DENNIS McCARTHY. Fundraising

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Valuable Fundraising Lessons We Learned in 2017

Connection Cafe

The challenge ahead is how to adapt and develop your fundraising practice based on the trends we can see now, and still be agile moving forwards. This is vital to any fundraiser. This year, npENGAGE contributors broke down the how and why and provided a great lens on the ways big data can help your fundraising and your mission. A Fundraiser’s Secret Weapon: Data Analytics: Get tips from two fundraising experts on where to start and how to move forward.

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Any Color You Want … As Long As It’s Black | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Any Color You Want … As Long As It’s Black | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : Twitterland, the nonprofit newswires, and my email lit up early Tuesday morning with news that Blackbaud, the largest provider of fundraising software to nonprofit organizations, had announced its plans to acquire Convio, one of its largest competitors, for $275 million.

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged. The new and unique aspect of our current environment is that parts of fundraising programs will need to be for our mutual health and safety.

How to Manage a Volunteer Led Blog that?Rocks - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

How to Manage a Volunteer Led Blog thatRocks - Online Fundraising, Advocacy, and Social Media - frogloop: "Setting Up a Volunteer Led Blog“We are about 2 months into a blog. Our plan is to use guest bloggers 4-5 times per month. We have created an editorial calendar for the content as well as who best to ask to submit the post. In this case, parents with kids dealing with substance abuse, local

How Useful is Social Media to Nonprofits?? - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

How Useful is Social Media to Nonprofits? - Online Fundraising, Advocacy, and Social Media - frogloop: "No matter where you look, social media is on everyone’s radar. The big question nonprofits ask is, how useful is social media? In an attempt to help nonprofits answer that question, Idealware, in partnership with NOI, recently released 'The Nonprofit Social Media Decision Guide.' According to

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. Email fundraising ideas you can’t miss.

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Nonprofits: Time to Get Mobile - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Nonprofits: Time to Get Mobile - Online Fundraising, Advocacy, and Social Media - frogloop: "83% of adults have cell phones or smartphones. 35% of users have accessed the Internet via their phone, according to a December 2009 report by Pew Research Center’s Internet & American Life Project. So in times of natural disasters like the catastrophic earthquake that hit Haiti and affected more then two

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3 Steps to Creating Your Perfect Advocacy Fundraising Moment

Connection Cafe

In the 400-odd days since Donald Trump’s inauguration, fundraising in the nonprofit space has been more competitive and chaotic than ever before. That’s where creating your own advocacy moment comes in. With so much competition, organizations can no longer rely on #GivingTuesday or year-end pushes to meet their fundraising marks. Of course, the trick is to then turn this moment into a fundraising boon. It’s time for the fundraising ask.

Our EveryAction Hero: Texas Watch


Texas Watch is a nonpartisan citizen advocacy group founded in 1998. Given that you’re an advocacy focused organization what’s the process of engaging with supporters from the moment they sign a petition. We’re able to plan ahead and put more of our efforts into our advocacy and community engagement. We can dive into why certain actions are getting more responses or a higher conversion, or we can look at our fundraising statistics year over year.

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7 Year-End Campaigns to Study for a Stellar Fundraising Season


With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming. Some great examples include holiday cards with some of the proceeds going back to the organization, a graphic illustrating their year end fundraising goal, and a personal note from donors about giving back. By donating a certain amount monthly, donors will receive a badge, email updates, and invitations for consumer advocacy efforts.

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World


While Greenpeace may be known around the world, that doesn’t stop them from continuously innovating with best-in-class donation and advocacy forms. They created the “Climate Activists Roadmap” to encourage advocacy at every level. The Outdoor Alliance is another organization that demonstrates how to achieve effective advocacy asks especially when it comes to targeting your Congressperson. fundraising engagement advocacy nonprofit technology series

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Yobe Knows Best … About End of Year Fundraising

Connection Cafe

Unconditional love and loyalty are at the top … Advocacy Fundraising Integrated Marketing event fundraising tips Non-profit marketing setting goals tips and tricksDogs teach us a lot.

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Don't Cut Corners With Your Website - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Don't Cut Corners With Your Website - Online Fundraising, Advocacy, and Social Media - frogloop: "s your nonprofit planning to upgrade your website in 2010 such as migrating it to a content management system or a new one - but don't want to change a thing about it otherwise?