M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.

Benchmark 65

Benchmark Studies News FAQ 65

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Looking for more ways your technology can boost your advocacy program?

Virtual 163

Virtual Advocacy Channel Mobile 163

Bloomerang

MARCH 30, 2023

Need more help running your current programs? If so, you may be interested in starting a volunteer program. To help you build a sustainable volunteer program, in this guide, we’ll cover the essential steps for starting a volunteer program: Conduct a community needs assessment. Set goals for your volunteer program.

Volunteer 89

Volunteer Program Roles Training 89

Nonprofit Tech for Good

SEPTEMBER 17, 2023

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. You can use that benchmark to determine how well your ad copy is performing. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%. If it’s well under 4%, you may want to tweak your ad copy!

Google 281

Google Evaluation Grant Campaign 281

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email advocacy response rates are down 15%. Online revenue growth has plateaued.

Benchmark 81

Benchmark Digital Report Learning 81

EveryAction

SEPTEMBER 2, 2022

Last week, we went over digital advocacy forms. percent , and 10 percent for mobile advocacy messages. Texting is a digital channel that nonprofits of all sizes can use to quickly and effectively reach supporters right where they are, across programs like advocacy , fundraising , volunteering , and membership.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

JULY 6, 2023

Care2 has collected the most effective tips you need to know to improve your fundraising and advocacy programs. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Fortunately, there are solutions to help your nonprofit organization find new donors and retain your existing ones.

Research 69

Research Trend Help Benchmark 69

Connection Cafe

FEBRUARY 25, 2020

In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. Insights into the Collaborative Benchmarking Survey Results. Feedback and Interpretation.

Benchmark 38

Benchmark Survey Collaboration Social 38

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Connection Cafe

OCTOBER 10, 2019

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. ” How it does that presents quite a few lessons.

Advocacy 33

Advocacy Tools Conservancy National 33

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Start with those programs that are most productive.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

NTEN

APRIL 3, 2012

Another NTC means more great studies about nonprofit technology released, including the 2012 " Nonprofit Social Networking Benchmarks Report." for yourself: > Download the 2012 Nonprofit Social Network Benchmark Report. It's free! >

Social Network 91

Social Network Benchmark Network Report 91

NetWits

DECEMBER 1, 2011

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success.

Giving 235

Giving Advocacy Rate Action 235

Nonprofit Tech for Good

APRIL 10, 2022

Positive news about your mission and programs. Breaking news relevant to your mission and programs. A good photo can perform very well on Twitter – not stock photos, but an original photo that your nonprofit has the right to use online that speaks to your mission and programs. Twitter can be mean.

Twitter 355

Twitter Practice Social Media Nonprofit 355

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not. You should, too. >

Benchmark 64

Benchmark NTC Studies NTEN 64

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories).

Benchmark 55

Benchmark Metrics Report Online 55

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

DECEMBER 13, 2022

And if you’re expanding your ads program and adding more platforms? Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! those KPIs.

Fundraising 80

Fundraising America United States Track 80

Media Cause

AUGUST 15, 2022

If you have a policy, thought-leadership, or government relations team, you know that true societal shifts and those monumental changes we want require advocacy. And advocacy requires, well, advocates. And that really applies to both fundraising and advocacy , but in this case, we’ll focus on the advocacy side of things.

Support 52

Support Advocacy Policy Hints 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this guide, we’ll explore how you can to leverage this data and grow your monthly giving program: Determine your objectives. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

M+R

JUNE 5, 2023

As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. Looking for benchmarks? We’ve got some Benchmarks.

Conservancy 78

Conservancy Influence Mail Headline 78

Connection Cafe

SEPTEMBER 23, 2020

Our own Bo Crader will explore what leading nonprofits are doing to meet the expectations of their supporters and create exponential growth for their programs. Reinventing Your Peer-to-Peer Fundraising Program (Beyond Going Virtual). From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy.

Professional 49

Professional Communication Blackbaud Fundraising 49

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

Saleforce Nonprofit

NOVEMBER 7, 2022

million young people and currently supports more than 250 programs in over 50 countries and territories. I’ve been fortunate to travel around the world and experience the transformational work of the programs we support. Since 2000, the Laureus Sport for Good Foundation has used the power of sport to change the lives of over 6.5

Change 80

Change Sierra Leone South Africa Poland 80

sgEngage

OCTOBER 9, 2023

Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. If you are addressing a shift in power, having a framework to help you figure out where you want to go, set benchmarks, and understand best practices can help with desired changes.

Participatory 83

Participatory Evaluation Empowerment Grant 83

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Women for Women International does a good job of keeping their supporters updated with stories of women impacted by their program. Millennials are the largest generation in the U.S.

Storytelling 265

Storytelling Homeless Generation New Zealand 265

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Blackbaud Partners with The Content Marketing Institute (CMI). In order to get it done … we need your help – Take the short survey.

Survey 46

Survey Content Benchmark Marketing 46

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). How does your email program record and report those opens? Make strategic adjustments?

Mail 105

Mail Spam Rate email 105

Connection Cafe

NOVEMBER 22, 2016

The culture of End-of-Year (EOY) giving is well ingrained in the American donor’s psyche—December is when many nonprofits raise 80% or more of their total revenue for the year, according to Blackbaud benchmark reports. Then, take all your new one-time donors from December and recruit them into your sustainer program in January.

Mind 20

Mind Advocacy Organization Fundraising 20

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Blackbaud Partners with The Content Marketing Institute (CMI). In order to get it done … we need your help – Take the short survey.

Survey 39

Survey Benchmark Content Marketing 39

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28