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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. She helps brands grow engagement and build relationships with their audience.

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CharityVillage? Research: Game On: Charities Toy with New Ideas for Online Engagement

AFP Blog

CharityVillage Research: Game On: Charities Toy with New Ideas for Online Engagement : You’ve may have noticed that the concept of "Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits?

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Who Is Your Mayor? Guest Post by Farra Trompeter, Big Duck

Beth's Blog: How Nonprofits Can Use Social Media

One of Foursquare’s first badges was the “ gym rat “–awarded to users who check into a gym at least 10 times in 30 days. Some people throw parties just to attract 50+ people to unlock the swarm badge or visit the same place again and again to become its mayor. What do your check-ins, tips, to-dos, badges, etc. say about you?

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Sunny the Seal Melts Hearts on MySpace - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Did the badges and portable YouTube videos help?

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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 48
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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 48
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Optimizing Your Site for Social Media Visitors

NTEN

advocacy action or donation)? We see this a lot in event fundraising, where FB badges and other tools are deployed for event participants (to help them raise more $$ for the charity), but all peer-to-peer giving actually takes place BACK on the organization’s website. .