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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

Many early adopters in the nonprofit community were already working hard (despite announcements from Google that they would police use and roll-out an organization-specific profile option) to start building a space for their organization’s profile on the new social network since it originally launched. Pay attention to your community.

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Listen to Your Data: Lessons from a Multilingual Text Message Campaign

NTEN

It's only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign. What's hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. When your user's phone buzzes, you capture their attention.