Remove Activities Remove Experiment Remove Interaction Remove Time
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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. At the same time, the organization sought to continue nurturing relationships with existing donors, corps members (teachers), and alumni.

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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

professionals

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From Prospective Student to Active Alum—Engagement Fosters Lifelong Support

sgEngage

Her school engaged her from day one using technology and face-to-face interactions. They used technology designed for higher education along with personal interactions. Supporting philanthropic organizations, whether I’m donating my time or money, is very important to me. She is among the mere 9% of alums who donate. The result?

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5 Strategies To Nurture Active Board Engagement

Bloomerang

Action step: “Board Buzz” for more active participation To put this idea into action, think about using the “Board Buzz” email plan. This means sending out regular emails each week that are specially made to say “thank you” and recognize the board members for taking an active role.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. What has changed over time? Meetings can seem superfluous and a drain on precious time.

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Get More Out of AI, Start Chatting

.orgSource

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Develop an interactive onboarding chatbot to help new members navigate the offerings.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. On the flip side of the Double Down strategy, IAEE was also able to identify activities and projects the team was spending time on that didn’t offer much return on investment.

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